Pottermore ends “successful” partnership with Sony
Since its early developmental stages, Pottermore has been partnered with Sony. The partnership brought us the original site and three video games. However, Pottermore News is reporting that Pottermore and Sony have ended their partnership for reasons not stated. This unexpected development is causing speculation that Pottermore is getting ready to expand independently.
Pottermore News also included a press release from Pottermore’s CEO which states,
Pottermore, the digital initiative from author J.K. Rowling devoted to the world of Harry Potter, today reported the conclusion of its successful relationship with its primary commercial partner Sony. Pottermore.com launched in 2012 and has garnered millions of registered users. Sony was involved in the site’s development and provided both commercial and creative support. “After working together successfully, our relationship with Sony has ended,” said Susan L. Jurevics, CEO, Pottermore. “The partnership helped create a popular and robust digital experience for Harry Potter fans around the world. Pottermore is extremely well-positioned to build upon its success and enter its next phase in its development both creatively and commercially.
It looks like Pottermore is headed into a new stage, and of course, we will keep you updated as we learn more information!
What do you think this announcement means for the future of Pottermore? Let us know in the comments!