UPDATED: Video: Clémence Poésy stars in ad campaign for Chloé’s Love Story fragrance
Back in July, we reported that Clémence Poésy (Fleur Delacour) would be continuing her relationship with French fashion house Chloé. Previously the face of Chloé’s eponymous perfume in 2008, Poésy is now the face of Chloé’s latest fragrance, Love Story. Discussing the new campaign with the Telegraph, Poésy said,
I was very touched Chloé asked me to do this a second time around.
I never thought that would happen. I grew up really admiring all the poetry of the clothes – Chloé was the first fashion house that I bought clothes from when I [was] starting out as an actress.
The accompanying ad for the fragrance was directed by Mélanie Laurent and stars Clémence Poésy and actors Melvil Poupaud and André Dussollier. On the ad, Poésy said,
It’s about a girl [who] doesn’t want to stay still[;] there’s a real sense of movement in the [ad].
Watch the fragrance ad for Love Story, and view the print advertisement below:
UPDATE: Glamour Magazine UK has also posted a behind-the-scenes video for the campaign:
Love Story launches on January 28.
For more on the Love Story campaign and the fragrance itself, you can read the article from the Telegraph here.
Are you excited to see Clémence as the face of another Chloé fragrance? What do you think of the campaign? Will you be purchasing Love Story? Let us know!