Scholastic Sales of “Cursed Child” Soar Over 2 Million in First Two Days
Though sales have technically slowed in the week since Scholastic announced the groundbreaking 2 million copies Harry Potter and the Cursed Child sold in its first two days, the numbers are still tremendously impressive. A week after this announcement, Scholastic has revealed that sales are up to 3.3 million, putting them on track for the book’s initial North American print run of 4.5 million to sell out sometime soon.
It’s been three days since the script book of Harry Potter and the Cursed Child was unleashed upon the world, and love it or hate it, you can’t deny one thing – the book’s tremendous selling power. This morning, Scholastic announced that North American sales within the first two days of release reached over 2 million copies.
While it’s no surprise that the return of Rowling’s wizarding world in print was bound to perform well, the number of copies sold thus far is nothing short of magical. The 2 million copies of Cursed Child sold in North America in the first two days after its release constitutes almost half of Scholastic’s initial print run of 4.5 million copies. As a comparison, Scholastic printed 12 million copies of Harry Potter and the Deathly Hallows before its release in 2007.
Ellie Berger, President of Scholastic Trade, has said,
Eager fans of all ages gathered at midnight parties in bookstores and libraries to get their copies of Harry Potter and the Cursed Child, bringing communities together to celebrate the magic of reading and the power of great storytelling. It’s an incredible start, and all the signs are indicating continued strong sales for this exciting release.
North America isn’t the only place where Cursed Child is selling like Omnioculars at the World Cup – BBC is reporting that the script is the fastest selling book in the UK in the last decade. There, the book has sold 680,000 copies in its first three days of release, putting it on track to have the second biggest release-week sales of a UK book ever (right after Harry Potter and the Deathly Hallows, which sold 1.8 million copies in the UK during its first week).
Now that’s some impressive spellwork.