No Half-Blood Prince toys from LEGO this year
No Half-Blood Prince toys from LEGO this year Our friends at MillionairePlayboy.com were at the 2009 New York City toy fair we told you about yesterday. While there, they had a chance to speak with a rep from LEGO who revealed no Harry Potter and the Half-Blood Prince toys are in the works:

My sad news to report that there are no plans on producing any new Harry Potter sets. With the films getting darker, it has become very hard to produce kid-friendly sets.

MillionairePlayboy also has up a couple galleries that show some Potter merchandise on display at the Toy Fair: Tonner products featuring Dobby, Kreacher, Snape, Bellatrix, Luna, and Harry | NECA products featuring various action figures and toys.
Posted by Andrew on Feb 16th | 26 Comments
Visitor Comments
Posted by alex_c98 Feb 16th 2009

While I don't usually get lego Harry, that still kind of sucks. I remember the good old Lego days... darn pieces would always get stuck together.


Posted by hptwilighter Feb 16th 2009

Aww that's too bad. :(


Posted by Kimmy Feb 16th 2009

If they say the movies are getting darker than why did the next movie get a PG rating? Although I don't buy the legos it's sad they aren't making it for all the people who collect them.


Posted by hptwilighter Feb 16th 2009

And btw, MPAA doesn't think HBP is darker....lol.


Posted by malteselover Feb 16th 2009

Hmm...that's too bad. But yeah, I guess the playsets wouldn't make the best things to give to small kids. I mean, what aspects of the movie would they portray? Would they make a cave set, with dead inferi action figures that crawled onto it? Or how about an astronomy tower with a button that would throw the Dumbledore figure off? (No offense to Dumbledore. Still love the guy.) And don't get me started on the Ron and Lavender Legos... On a lighter note, the Tonner dolls are beautiful. I really want a Doby one!


Posted by lotrfrk17 Feb 16th 2009

Lolz it isn't darker, its PG!


Posted by WeasleyTwin Feb 16th 2009

Watch this to support my friend please :) http://www.youtube. com/watch?v=3SA8WF1xAq0&f eature=PlayList&p=00A0999 B2B906B5B&index=0 Than ks! On a other note, bella's toy looks...different but I like the dobby one.


Posted by ricesky007 Feb 16th 2009

I really find their response hard to believe. They probably aren't making them, because of money. They probably don't think it will make enough or something... I guess that means no DH legos either?


Posted by surferrosmerta Feb 16th 2009

I don't understand why LEGO didn't just do a Quidditch set. They could have also done a Burrow or Fred and George's shop, or even a mostly figure-only set like Star Wars does every once in a while. Potter LEGO sets do very well amongst kids and collectors (just check E-bay), so no having no Potter sets for HBP is confusing. My son and his LEGO maniac friends aren't going to like this news. Hopefully when the movies are all out LEGO will create sets for Potter stuff they missed and just not link them to specific movies...


Posted by LunaLovegood123 Feb 16th 2009

I agree with surferrosmerta a quidditch set would be cool. No toys :[ that makes me sad. I wish they would come out with more. It seems like no one likes this one because it was pushed back


Posted by phoenixknighter Feb 16th 2009

Well PG is the new PG-13, PG-13 is R, R is NC-17, and NC-17 is, well you know.. how can a PG rated HP movie be soo dark? Something doesn't fit right here


Posted by soxfansara Feb 16th 2009

1. I agree about not making more Legos. I've always thought that it was weird for a company mainly marketed towards kids would make merch for a PG-13 movie. 2. Which brings me to why the heck is it a PG movie?No way am I taking my 7 yr old sister to HBP!


Posted by Ravenxl7 Feb 16th 2009

I don't often overreact like this, but EPIC FAIL lego, EPIC FAIL. I was really hoping they'd make a lego set of the cave. That would have been so cool. A Quidditch set would have been easy, and kid friendly. If they're ok with devilish horses, I can't see why some inferi would be out of the question. It was disappointing to hear that there was only going to be one set for the fifth movie, and a large and expensive one at that. Which I never did ever see that thing in a store. Having said that, I will get over it in the end, it'll just take a little while.


Posted by _Harry_Potter_ Feb 16th 2009

Ravenxl7, i looked for that set everywhere and i couldn't find it either!! it was ridiculous! i've been collecting these sets as well so that sucked. and "very hard to produce kid-friendly sets"?? NO WAY the only reason they're not making anymore is because not many people buy Harry Potter lego anymore. its not as profitable so its not worth their time and effort. they are just being money-hungry capitalists thats all. Epic fail indeed:(


Posted by kinmo Feb 17th 2009

yea man..to the kids out there: HAHA..tt's just too bad. Hey our generation didn hv HP lego kays..so dun fret!


Posted by the_shrieking_snack Feb 17th 2009

well that just sucks like a bipolar leech. :( dangit, epic fail LEGO!


Posted by hp_is_effing_awesome Feb 17th 2009

Ummmm why is everyone complaining? I'm sorry but I've never played with the toys. And they are right, these movies are pretty dark for kids merchandising. They should stop the coloring and sticker books as well! I mean, what are they supposed to color, Malfoy in a pool of his own blood? And don't judge the movie just because it's PG. Raters have different opinions and whats considered too much for kids changes


Posted by kreacher77 Feb 17th 2009

i am dissappointed that there will be no more lego sets, as me and a mate between us have them all and i can think of a few i would like there to be, such as grimmauld place, the ministry of magic, that would be awesome, the burrow, as someone said above a proper quidditch one, st mungoes would be another, there are loads they could come up with, can anybody else come up with other ideas. adults enjoy lego aswell as children


Posted by phoenixknighter Feb 17th 2009

that's funny how WE Potter fans get so ANGRY when someone says HP i ONLY for KIDS, YET we feel bad they stopped making the legos, lol


Posted by krazykobra29 Feb 17th 2009

the films are getting DARKER AND DARKER EVERY MUVi..yet its RATEG PG---NOW IS WHEN KIDS WANT THE TOYS!!


Posted by zeusfriend Feb 17th 2009

My husband works for LEGO and they stopped making HP sets some time ago. I can't believe they said "because its darker" - LAME. The real reason is money. Their top money makers are Star Wars and Bionicle for the age group that would buy HP sets. They've decided not to invest in creating new HP models because like most toy companies, they've lost a ton of money in the past few years as electronic toys take over the market.


Posted by alexxx Feb 17th 2009

i can honestly say that i could care less about harry potter Legos


Posted by phoenixknighter Feb 17th 2009

me too alexxx... i didn't even know they still make legos for HP


Posted by igpx7 Feb 18th 2009

Aw darker? whats so dark about lego snape cursing lego dumbledore off a rooftop to his death? darn, or dead hand lego dumbledore....


Posted by MattLawlis Feb 18th 2009

The film is PG, it isn't getting darker. There are countless sets LEGO could produce relating to the film. They made sets for The Dark Knight, which was MUCH more darker than any Potter film ever will be.


Posted by MollyWiltersen Feb 20th 2009

Let's face it: we just didn't buy enough HP Lego for Lego to make a profit. A pity for us collectors. The Order of the Phoenix set was only produced in small numbers and could be ordered at the time from Lego.com. And who said Lego is just for kids?!!!!




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