Is Harry Potter bad for journalism?

Baylor University released an article today looking at the role Harry Potter may have on newspapers and journalism. "The books present an unnecessarily pessimistic view of journalism today," says Dr. Amanda Sturgill, senior lecturer in journalism at Baylor and one of the study co-authors. "Since literature can play an important role in helping children learn and possibly empathize with situations experienced by the characters, the potential for influence on journalism is strong." What do you think? Are Rita Skeeter and the Daily Prophet adding to the already declining credibility/opinion of newspapers and journalism?