A new campaign has been launched by Scholastic UK, an affiliate of the Harry Potter publisher in America, to encourage kids to Read Every Day, as the campaign is titled. Potter stars Daniel Radcliffe - who portrayed the title character - and Emma Thompson - who portrayed Professor Sybill Trelawney - are suppporting the campaign.
Dan, Emma Thompson, and other celebrity supporters have submitted their five favorite books that have influenced them. While you can see all of the celebrity choices (called their Bookprints) on the campaign website, we are happy to say that Dan did place Harry Potter and the Philosopher's Stone on his personal list. He stated:
“I think it’s fair to say that if we’re talking about the five books that have most influenced my life, I think it would be pretty churlish of me not to say Harry Potter and the Philosopher’s Stone for giving me everything that I have and everything that I will have. However, The Master and Margarita by Mikhail Bulgakov is my favourite, favourite book in the world ever. To me it’s the greatest exploration of the human imagination, and it’s about forgiveness and life and history, and it’s just the most incredible book that I’ve ever read; I read it once and then I read it almost immediately again.”
As the original Potter generation is growing up and having their own children, we hope you will support this important campaign. Scholastic UK asks that you become a role model by submitting contact details and fill out a questionnaire.
“Books matter. The research so far clearly indicates that children who have books in the home do better in school. Read Every Day is about inspiring children and making reading exciting. We want to help support the fantastic work that teachers do, so we’re asking everyone to get involved and make reading the main event every day. Children read more when they see their parents reading, and getting the whole family involved raises achievement," stated Catherine Bell who is the managing director of Scholastic UK.
Be a role model for your child, and join the campaign today!