Firms to make little profit off Book 7

A new article examines how some major retail chains have implemented huge discounts for the last Harry Potter book, causing them to earn minimal profit. According to the article: "They are literally not going to make one penny out of the book. It is stupid -- just throwing money away... The world has gone mad. "Retailers try to make up the shortfall by marketing loyalty cards, which they hope will entice shoppers back into their store."