Harry Potter and the Deahtly Hallows - Part 1 Press Release

Get Ready To Fight For Your Life!

GUILDFORD, U.K., June 1, 2010 - Today the EA Play Label of Electronic Arts Inc. (NASDAQ: ERTS) and Warner Bros. Interactive Entertainment announced that two Harry Potter and the Deathly HallowsTM videogames are in development to coincide with the much-anticipated final adventure in the Harry Potter film series from Warner Bros. Pictures which will be told in two full-length parts. The Harry Potter and the Deathly Hallows - Part 1 videogame will be released this autumn on all major gaming platforms.

With all the action taking place outside of Hogwarts for the first time, Harry Potter and the Deathly Hallows - Part 1 represents a shift in tone for the Harry Potter games. On the run with a horde of merciless enemies on their tail, players will find themselves in unknown territory, far from the safety of the school grounds, fighting for survival at every turn.

"The final Harry Potter adventure has given us the opportunity to make a darker and more action-oriented game than we have before," says Jonathan Bunney, VP, Head of Production at EA Bright Light. "We believe we are creating a Harry Potter game that the HD console gaming generation will appreciate and enjoy. We have built new technology specifically to allow us to prove that magic is a truly potent force and, in this game, players will need to use all their skills if they want to survive."

"We have enjoyed a tremendous partnership with EA in collaborating on the Harry Potter videogames," said David Heyman, Producer of the Harry Potter films series. "Over the years, the games have grown ever closer to the films in their art direction and in their spirit so it is exciting to know that the Harry Potter and the Deathly Hallows - Part 1 videogame will capture the action and suspense of the upcoming film."

The Harry Potter and the Deathly Hallows Part 1 videogame is packed from start to finish with action and combat. Players will be on the run, fighting for survival on a desperate and dangerous quest to locate and destroy Voldemort's Horcruxes, engaging with Death Eaters and Snatchers in epic battle sequences at every turn. To amplify the action, players will encounter ferocious creatures from the previous films in addition to the adversaries Harry faces in the seventh film. They will need to muster their most powerful magic against relentless assaults from all sides. There are no more lessons, no more training. This time the danger is real. It's time for players to fight for their lives.

A new game engine built specifically to leverage the technology of HD consoles ensures high definition graphics and intense combat gameplay that will immerse players in the action like never before! Under development by EA Bright Light Studio, Harry Potter and the Deathly Hallows - Part 1 and Harry Potter and the Deathly Hallows - Part 2 are being developed for the PLAYSTATION®3, Xbox 360TM, WiiTM, Nintendo DSTM, Windows PC, and mobile devices.


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