Pottermore CEO Charlie Redmayne explains what to look forward to this coming year

by · February 20, 2013

Previously, we shared with you Part 1 of the Pottermore News interview with CEO Charlie Redmayne as he provided us with some insight into the involvement of J.K. Rowling and more. Today, we have Part 2 of the interview in which Mr. Redmayne discusses what is coming up in the next year:

Pottermore News (PN): What will we be seeing from Pottermore this year?

Charlie Redmayne (CR): We will be seeing more content to engage with and new developments with the site. We will see more books rolling out. I hope we are getting faster and better at doing that. I think that some of the feedback we got on the last rollout was that it was great and people got it before Christmas and weren’t expecting it.

At the same time, there was a little bit of disappointment in some areas of how much there was [in the release]. I think we need to strike the balance. We work very hard to make sure what we produce is really good. We’re working with an extraordinarily creative person in terms of J.K. Rowling. We need to make sure we get it right. There will be much more stuff coming out onto the site.

PN: Has feedback for Pottermore exceeded your expectations?

CR: Feedback on the Shop has certainly exceeded my expectations. From the publishing industry perspective, it is seen as something that has broken the mold and really changed publishing.

I have also been delighted by the number of fans that found the purchasing experience very easy. They like the fact that we’ve gone with a light-touch DRM, in terms of watermarking, which meant we [didn’t push] any device and gave them the freedom of having to read the books on any device. On the experience side, the feedback has been great. People love Pottermore, but I know there’s also been some criticism. We need to react to that and keep getting better and better, and I promise you we will strive to do that.

Be sure to read the entire interview by heading over to the Pottermore News page right here.

After reading the interview, are you excited for the next wave of products to be released on Pottermore? Let us know your thoughts in the comments below.

Special thanks to Pottermore News for providing this interview and information!