Pottermore CEO Charlie Redmayne provides insight to Pottermore future in new interview

by · February 9, 2013

Pottermore News provides us an insight into the workings of J.K. Rowling’s interactive website, Pottermore, with an exclusive 2-Part interview with CEO Charlie Redmayne.

Redmayne took over Pottermore’s top position in November 2011 to help launch the site from it’s Beta opening in the Summer of 2011. The site was made public in April 2012 and the Pottermore Shop was added in March 2012.

From the interview with Pottermore News:

PN: How closely involved is J.K. Rowling with Pottermore? What role does she play?

CR: J.K. Rowling is involved, obviously, with the site. It was her brainchild, her idea. She wanted to give something back to her fans. She is immensely grateful and respectful amongst her fans and she wanted to give something back and that’s why Pottermore was created. She oversaw the creation and she has written all the exclusive content. On a day-to-day basis, she’s obviously a writer, and wants to focus on that. But she’s certainly involved in any key decisions that are taken with Pottermore and she influences the direction the site goes in and things that we do.

PN: How do you plan to increase the site’s re-value? In other words, How do you plan to keep fans coming back to the site?

CR: I think that’s a really good point, and I think it is a very valid criticism. The site currently resonates very well amongst really hardcore Harry Potter fans. Also, I think that the thing that really attracts them is the new content. When we put new content live, we see large numbers of people coming back, consuming that content. Then quite a lot of people don’t spend enough time, sort of coming back to the site until we have a new content release. So, I think the best way of answering that question is that we are aware of that, and you will see change.

You can read the entire Part 1 interview right here on Pottermore News. Part 2 will be released shortly and we will provide the information at that time.

Are you satisfied with the Pottermore website? What are your pluses and minuses associated with the site? Let us know in the comments below.