Pottermore announces new CEO to replace Charlie Redmayne

The Interactive Harry Potter website, known as Pottermore, has announced the new chief executive officer that will step in and replace Charlie Redmayne, who left Pottermore in July to return to Harper Collins Publishing.

Her name is Susan Jurevics, and she is coming off her latest performance as a Senior Vice President of Sony Corporation. Pottermore’s Chairman and J.K. Rowling’s literary agent Neil Blair stated,

“We’re delighted to welcome Susan over to Pottermore. We have enjoyed working with her at Sony and are looking forward to her leading the team into exciting new challenges. She has powerful global experience in brand and retail, as well as all the managerial attributes and creativity to steer Pottermore through an increasingly complex digital landscape.”

Since Sony provides the interactive technology as the foundation of Pottermore, the move is not surprising. However, Sony has lost its foothold in the e-reader market, so a CEO from this company may not be a brilliant asset to the website. Only time will tell.