Breaking Records and Taking Names: “Beauty and the Beast” Trailer Shatters Record!

It looks like the world is more than ready to see Emma Watson’s portrayal of Belle in Beauty and the Beast on the big screen!

Variety reported this week that the first trailer for the film obliterated previous records for the most views in 24 hours, with the total amount of views coming in at 127.6 million (not including China)!

This means it beat out films such as Fifty Shades Darker, which previously held the record with 114 million views, and Star Wars: The Force Awakens with 112 million views.

Facebook tallied up 29 million views, led by an astonishing 27 million views on Emma Watson’s page alone.

The trailer currently is one of the top trending videos on Youtube, and #BeautyandtheBeast was the leading trend worldwide on Twitter.

The teaser trailer, which was released in May of this year, also broke records at 91.8 million views, compared to Star Wars: The Force Awakens‘s record of 88 million views.

What did you think of the trailer?