Wizarding World Launches New Pottery Barn Collection
Background Information from the Wizarding World
More than two decades ago, a young Harry Potter was whisked onto Platform 9¾ at King’s Cross Station, and readers everywhere were swept along with him into a magical universe, created by J.K. Rowling. In the years since, the seven Harry Potter bestsellers have inspired eight blockbuster movies, an award-winning stage play, and, more recently, the successful start of the Fantastic Beasts five-film franchise. – People of all ages have been enthralled by these extraordinary adventures, set within an ever-widening shared universe, inspired by the vision of J.K. Rowling. – Fans of the Wizarding World are constantly seeking out new and different ways to engage with the brand. So, we have brought on new partners such as Pottery Barn to create reimagined products that are on trend and accessible for today’s modern fan.
Background Information from Pottery Barn
Following the success of PBteen's 2017 collaboration with Warner Bros. Consumer Products on a Harry Potter inspired home décor collection, Pottery Barn, Pottery Barn Kids, and PBteen will release an expanded Harry Potter collaboration with newness spanning across all three brands for the holiday season. Drawing inspiration from the iconic Wizarding World, the Harry Potter Collections from Pottery Barn, Pottery Barn Kids and PBteen feature true-to-movie details for fans of all ages to transform their space. Available on Friday, August 31st on Pottery Barn, Pottery Barn Kids and PBteen websites, the spell binding [sic] assortment of home décor includes new product categories in furniture, textiles, decorative accessories, entertaining essentials, gear, holiday decor and gifting for the whole family.
New Stand-Out Offerings:
Harry Potter Collection from Pottery Barn Kids
Hogwarts Express Train Bed, $1,999
Patchwork Quilt, $199 - $229
House Crest Pillows, $39.50
Hedwig Side Table, $349
Buckbeack Rocker, $199
Harry Potter House Costumes, $59
Harry Potter Collection from PBteen
Quidditch Quilt, $179 - $209
Golden Snitch Table Lamp, $159
Golden Snitch Clock, $49
Phoenix Floor Lamp, $399
Quidditch Hoops Jewelry Holder, $89
Golden Snitch Beanbag, $229
Housecrest Beanbags, $209
House Robes, $99
Harry Potter Collection from Pottery Barn:
House Crest Tumblers, Set of 4, $48
House Crest Coasters, Set of 4, $24.50
Table Throw, $79
Sorting Hat Quad Server, $59.50
Golden Snitch Tidbit Bowl, $39.50
Hogwarts Castle Candle Holder, $99
Candle Pot Carousel, $39.50
HARRY POTTER INSPIRED HOME DÉCOR COLLECTION BY POTTERY BARN BRANDS AND WARNER BROS. CONSUMER PRODUCTS DEBUTS TODAY
Collaboration to Simultaneously Launch Across all Three Brands Now Available Online
SAN FRANCISCO, CA (August 31, 2018) – Pottery Barn, Pottery Barn Kids and PBteen, members of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, together with Warner Bros. Consumer Products today unveil a home décor partnership inspired by the Wizarding World. The partnership has expanded across all three brands and into new product categories, including furniture, textiles, decorative accessories, entertaining essentials, gear, holiday decor and gifting. Drawing inspiration from the beloved characters, symbols and spells, the Harry Potter Collections feature signature Harry Potter references and true-to-movie details designed to delight fans of all ages.
“We are thrilled to continue our partnership with the Harry Potter franchise and embark on a new chapter that includes Pottery Barn and Pottery Barn Kids,” said Jennifer Kellor, President, Pottery Barn Kids and PBteen. “Last year’s PBteen Harry Potter Collection gave our customers the ability to bring home special, one-of-a-kind pieces inspired by the Harry Potter films and this year we’ve expanded into new designs and product offerings inspired by the beloved world.”
Bursting with magically inspired décor, the Harry Potter Collection from Pottery Barn Kids encompasses bedding and decorative accessories adorned with true-to-movie icons. Standout pieces inspired by Harry’s early days at Hogwarts include a life-sized Hogwarts Express Train Bed, modeled after the iconic steam train, a gold painted Hedwig Side Table, designed with character-like detailing from Harry’s owl, and a plush Buckbeak Rocker, created for kids to use their imagination. Capturing the true essence of the Hogwarts common rooms, the first nursery and kids’ room each feature a deep, fall color palette. The corduroy Patchwork Quilt, Quidditch Shaped Pillow and Hogwarts Crest Pillow are each designed with iconic references from Harry’s days at Hogwarts School of Witchcraft and Wizardry. The second kids’ room incorporates dusty blue and cream tones, featuring magical creatures woven into bedding, and designed with luminous gold detailing, creating an enchanting space.
Influenced by Harry’s adventures as a teen wizard, the Harry Potter Collection for PBteen builds upon the first PBteen collection, drawing inspiration from the Hogwarts houses, as well as the game of Quidditch. The first room is designed with a neutral gray color palette, with must-have bedding including a patchwork Quidditch Quilt and black-and-white Etched Scenes Sheet Set. House pride is reflected in occasional seating, such as the velvet House Crest Beanbags, available with Gryffindor, Slytherin, Hufflepuff or Ravenclaw crests and colors. The second room reflects a celestial setting, incorporating a cool color palette of mint, ivory and gold. The Golden Snitch Table Lamp and Clock, Phoenix Floor Lamp and Quidditch Hoops Jewelry Holder combine the whimsical form of Harry Potter icons with functionality for statement décor.
The Harry Potter Collection from Pottery Barn focuses on entertaining and is an imaginative assortment of tabletop and hosting essentials. The collection includes glass House Crest Tumblers, a velvet Table Throw embroidered with patches and tassels, and stamped brown leather House Crest Coasters, allowing guests to choose their favorite house for game nights or dinners. Additional imaginative tabletop pieces include the Sorting Hat Quad Server, with house animals etched into the base of the bowl, and the Golden Snitch Tidbit Bowl, designed with small figural wings.
Spanning more than 100 pieces in the collections, Harry Potter for Pottery Barn, Pottery Barn Kids and PBteen is available now online at each brands’ website, potterybarn.com/harrypotter, potterybarnkids.com/harrypotter, and pbteen.com/harrypotter. To learn more about the collection, visit each brands’ website and join the conversation on social media with @potterybarn, @potterybarnkids, @pbteen, and @harrypotter #HarryPotterxPB.
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About Warner Bros. Consumer Products
Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes and Hanna-Barbera. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
HARRY POTTER characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s18)
ABOUT POTTERY BARN
Pottery Barn, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, is a premier specialty retailer for casual, comfortable and stylish home furnishings. Key product categories include furniture, bedding, bath, rugs, window treatments, tabletop, lighting and decorative accessories. Nearly all Pottery Barn products are designed in-house and are exclusive to its catalogs, stores and website. Pottery Barn operates company-owned stores in the United States, Canada and Australia and has unaffiliated franchisees that operate stores in the Middle East, the Philippines and South Korea, and stores and ecommerce websites in Mexico, as well as an ecommerce site at www.potterybarn.com that offers international shipping to customers worldwide. Pottery Barn provides complimentary design services and a comprehensive gift registry program for weddings and other special events. Pottery Barn now offers products for all life stages and every room in the home through Pottery Barn, Pottery Barn Bed and Bath, Pottery Barn Kids, and PBteen. Pottery Barn is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma family of brands. The company is headquartered in San Francisco, California.
ABOUT POTTERY BARN KIDS
Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, is a premier specialty retailer for children’s home furnishings and decorative accessories. Introduced in 1999, Pottery Barn Kids offers exclusive designs that create kid-friendly, stylish and innovative spaces for the nursery, bedroom and playroom. Key product categories include furniture, bedding, bath, window treatments, rugs, lighting, decorative accessories, toys, nursery essentials and gear such as backpacks and reusable lunch bags. Pottery Barn Kids operates company-owned stores in the United States, Canada and Australia and has unaffiliated franchisees that operate stores in the Middle East, the Philippines and South Korea, and stores and ecommerce websites in Mexico, as well as an ecommerce site at www.potterybarnkids.com that offers international shipping to customers worldwide. Pottery Barn Kids provides complimentary design services, a comprehensive gift registry program and monogramming services. Pottery Barn Kids is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma family of brands. The company is headquartered in San Francisco, California.
ABOUT PBTEEN
PBteen, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, launched in 2003 and is the first home retailer to focus exclusively on the teenage market. Designed to fully furnish bedrooms, study and lounge spaces for tweens and teens, PBteen provides fresh, fashionable options to appeal to varying teenage tastes. Categories include: bedding, window treatments, rugs, lighting, gear, decorative accessories, storage and organization solutions, and furniture including beanbag chairs. PBdorm, launched in 2010, is an exclusive collection that offers dorm furniture and essentials. PBteen operates company-owned stores in the United States, Canada and Australia and has unaffiliated franchisees that operate stores in the Middle East and stores and ecommerce websites in Mexico, as well as an ecommerce site at www.pbteen.com that offers international shipping to customers worldwide. PBteen provides complimentary design services and monogramming services. PBteen is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma family of brands. The company is headquartered in San Francisco, California.
