Baby Care Brand aden + anais Reveals Spellbinding “Harry Potter” Collection

by · September 25, 2019

Calling all wizarding families! Get ready to wrap your baby in the softest and now, the most magical muslin ever with the aden + anais limited-edition Harry Potter collection.

The collection features a range of swaddles, sleep sacks, blankets, and burp cloths all featuring Harry Potter-themed prints. The prints to choose from range from a strangely calm-looking Whomping Willow, a metallic Golden Snitch floating among the clouds, Hedwig delivering a Hogwarts letter, and a colorful array of lightning bolts and stars.

 

 

Speaking about the collection, Christina Campisi, Director of Integrated Marketing at aden + anais, revealed that the company’s main motivation was to inspire a love of Potter in families.

Many first[-]generation Wizarding World fans are now having families of their own, and we want to inspire them to continue passing down the Harry Potter fandom to their own children through this collection.

Passing on a love of Potter is definitely going to be easy with the designs included in the range, which were created by collection designer (and Harry Potter fan) Lauren Hauck.

What I loved about reading Harry Potter stories growing up is that they evoked visuals that sprung to life before my eyes. I wanted to do the same with the designs we created for the aden + anais Harry Potter [l]imited[-e]dition [c]ollection.

Each of the designs in the collection emulates the magic of J.K. Rowling’s wizarding world, and initially, a number of the designs were created by hand.

[The m]ajority of the collection artwork is hand[-]drawn or hand[-]painted, including everybody’s favorite imagery. In the ‘Snitch dot’ design, we etched the Snitch as it darts through the sky, the sketchy circles imitating the shadowy glimpse you catch as it quickly escapes your eye through painted clouds. For the ‘invisibility cloak’ design, we portray the famous lightning bolt, and the six-point stars that imprint the pages of every Harry Potter book.

Check out the gallery below to have a look at the products and designs.

 

aden + anais is a premium babies’ wear brand, known for its modern muslin swaddles.aden + anais is a premium babies’ wear brand, known for its modern muslin swaddles.
Designs in the aden + anais limited-edition “Harry Potter” collection feature iconic imagery from the series, including Hedwig delivering Harry’s Hogwarts letter.Designs in the aden + anais limited-edition “Harry Potter” collection feature iconic imagery from the series, including Hedwig delivering Harry’s Hogwarts letter.
The collection has been created to help inspire a love of “Potter” in even the smallest of witches and wizards.The collection has been created to help inspire a love of “Potter” in even the smallest of witches and wizards.
The aden + anais “Harry Potter” Burpy Bibs are made from 100% cotton with a Golden Snitch design on the reverse.The aden + anais “Harry Potter” Burpy Bibs are made from 100% cotton with a Golden Snitch design on the reverse.
The Dream Blanket is made with with four layers of 100% cotton muslin and is suitable for both toddlers and newborns.The Dream Blanket is made with with four layers of 100% cotton muslin and is suitable for both toddlers and newborns.
aden + anais promises that the Oversized Dream Blanket will be a favorite for the whole family.aden + anais promises that the Oversized Dream Blanket will be a favorite for the whole family.
This adorable sleep sack is a “Potter” twist on a classic aden+anais staple of nighttime babies’ wear.This adorable sleep sack is a “Potter” twist on a classic aden+anais staple of nighttime babies’ wear.
Like others in the collection, the Golden Snitch design is hand-drawn before being turned into a print.Like others in the collection, the Golden Snitch design is hand-drawn before being turned into a print.

 

Items from the aden + anais limited-edition Harry Potter collection can be purchased online, with prices ranging from $22.95 to $174.95.

This is the ideal time to be a baby in the Muggle world, with so many popular brands dropping Harry Potter collections. We think these swaddle cloths and blankets would fit perfectly in one of the magical Jujube “Flying Keys” bags that were recently released earlier this month. And don’t forget the magical Mini Boden baby and children’s wear collection!

 

 

Press Release

Introducing the aden +anais Harry Potter™ Limited[-]Edition Collection of Magical Muslin Products for Baby & Family,
Charmed with Iconic Imagery from Hogwarts™ and Beyond
Enchant baby and family with metallic prints inspired by the magic of Harry Potter™

NEW YORK (SEPTEMBER 16, 2019) - Behold, aden + anais, the baby care brand known for its modern muslin swaddles and premium [babies'] wear, today announces the addition of its new aden + anais Harry Potter™ [l]imited[-e]dition [c]ollection, the most magical muslin line for baby and family. Starting today, Wizarding World fans can purchase the brand’s limited[-]edition products, featuring designs charmed with metallic foil accents and inspired by iconic imagery from Hogwarts™ and beyond. The collection of swaddles, burpy bibs, baby sleeping bags, dream blankets and full-size blankets was designed by aden+anais, the first of its collaborations with Warner Bros. Consumer Products, to capture the imaginations of Harry Potter fans who want to share the charms of the [w]izarding [w]orld with their own children, families and friends.

The aden + anais Harry Potter [l]imited-[e]dition [c]ollection features four print designs to inspire the comfiest cuddles, including Snitch Dot, Invisibility Cloak, Hedwig and Hogwarts Grounds. All of the products featured in the muslin collection are breathable and versatile, ensuring little ones’ ultimate comfort from bedtime to mealtime to playtime.

“Many first[-]generation Wizarding World fans are now having families of their own, and we want to inspire them to continue passing down the Harry Potter fandom to their own children through this collection,” said Christina Campisi, Director of Integrated Marketing, aden + anais.

The collection was designed by Lauren Hauck, Associate Textile Designer, aden + anais. “What I loved about reading Harry Potter stories growing up is that they evoked visuals that sprung to life before my eyes,” said Hauck. “I wanted to do the same with the designs we created for the aden + anais Harry Potter [l]imited[-e]dition [c]Collection. [The m]ajority of the collection artwork is hand[-]drawn or hand[-]painted, including everybody’s favorite imagery. In the ‘Snitch dot’ design, we etched the Snitch as it darts through the sky, the sketchy circles imitating the shadowy glimpse you catch as it quickly escapes your eye through painted clouds. For the ‘invisibility cloak’ design, we portray the famous lightning bolt, and the six-point stars that imprint the pages of every Harry Potter book.”

Great for holiday gifting, baby shower gifting or gifting yourself something special, the aden + anais Harry Potter™ [l]imited[-e]dition [c]ollection features the following products:

Swaddle 3-pack OR Single Swaddle: Charmed with metallic accents, these limited-edition muslin swaddles work as a swaddle, stroller or nursing cover, burp cloth, tummy time blanket, changing pad cover and more. Bring with you from mealtime to playtime to bedtime!

Burpy Bib: This 100% cotton muslin burpy bib doubles as an absorbent bib and burp cloth to keep you and your little one clean during and after mealtime. Generously sized fabric drapes over baby's shoulders and snaps at the back for a breathable bib that catches the sneakiest of side dribbles and drools, or it can sit over your shoulder for a no-slip burp cloth.

Dream Blanket: Made with four layers of 100% cotton muslin, this limited-edition blanket is perfect for both newborns and toddlers. The generously-sized [sic] blanket ensures tummy time, playtime, cuddle time and bedtime are nothing less than dreamy.

Light Sleeping Bag: This limited-edition 100% muslin light sleeping bag inspires a comfy night’s sleep. Impossible for little legs to kick off, the 1.0 TOG sleeping bag slips over baby's pajamas for easy night, eliminating the stress of loose blankets in the crib, and zips open from the bottom for stealth nighttime changes.

Oversized Muslin Blanket: The entire family will love this oversized muslin blanket. Made with four layers of 100% cotton muslin, the blanket features the comfy softness that little ones love at a size big enough for grown-ups. Perfect for family snuggle time, the machine[-]washable blanket is sure to conjure to the comfiest cuddles for the young and young at heart.

“We enjoyed developing these inspired designs on our favorite muslin fabric and incorporating metallic foil accents that are sure to be a crowd[-]pleaser with parents and babies alike. The collection is a must[-]have for any Wizarding World fan,” said Hauck.

The aden + anais Harry Potter [l]imited[-e]dition [c]ollection carries a story for the sweetest of all dreams. The collection has an SRP ranging from $22.95 (for single swaddle) to $174.95 (for the oversized muslin blanket). The collection is available until sold out on www.adenandanais.com and at select retailers in the U.S. and Canada, including Bloomingdales, Buy Buy Baby, Indigo, Nordstrom, Sak’s, Snuggle Bugz and Well.ca. Additional regional boutiques carrying the aden + anais Harry Potter [c]ollection include Albee Baby (New York City), Galt Baby/Toys (Chicago), Macro Baby (Orlando), Magic Beans (New England), La Ideal (Miami), Posh Baby (Portland and Seattle), Pump Station and Juvenile Shop (Los Angeles).

For more information about the new collection, follow us on Instagram @adenandanais, and share your aden + anais Harry Potter [l]imited[-e]dition [c]ollection stories by tagging #adenandanaisxHarryPotter.