Vera Bradley Releases “Harry Potter”-Inspired Bag Collection

by · July 16, 2020

Although the Hogwarts Express is not leaving King’s Cross station for a good few weeks yet, you can already browse for your newest Hogwarts House-themed backpacks and more merchandise to prepare for the fall. Vera Bradley’s long-awaited Harry Potter-inspired bag designs have finally hit its stores, and the collection is pretty magical.

Vera Bradley announced its new Harry Potter line last year and led us into the secrets of its photo shoot showcasing the limited-edition designs, which took some real behind-the-scenes wizardry. “We had a few mischievous tricks up our sleeves to make things appear to levitate!” said the senior art director, Lionel Cipriano.

 

Vera Bradley backpack and bag designs appear to be floating in the air with Hogwarts acceptance letters against a red background.

 

Admittedly, a lot of love and creativity went into the designs, which also reflect the brand’s signature vibrant and colorful palette. Aside from items in the four Hogwarts House colors to match your personality, the brand designed an original floral Harry Potter pattern (pictured above), which is exclusively available at Vera Bradley. Chief executive officer Rob Wallstrom said the collection was much awaited:

So many of our fans grew up with Harry Potter™ the same way they grew up with Vera Bradley. In fact, this was one of the most highly requested collaborations from our customers and associates. The Harry Potter™ + Vera Bradley collection embodies the imagination, courage, and spirit of adventure that the Harry Potter™ movies are known for, and we couldn’t be more excited to finally bring this collaboration to life.

 

Vera Bradley's desins are pictured: a Gryffindor backback, a Hufflepuff and a Slytherin wallet, and a Ravenclaw lunchbag.

Vera Bradley’s Hogwarts House-themed designs

 

Vera Bradley may have also teased character-themed tote bags in its collection, including Hermione Granger, Luna Lovegood, Molly Weasley, Minerva McGonagall, Nymphadora Tonks, and Fleur Delacour, to empower women:

Tell us: which witch is your favorite? Our company was founded by two women, so we believe wholeheartedly in the magic of sisterhood and the power of a confident woman. Those are things we love about some of our favorite characters, too. Explore more about the ladies we admire most!

 

Vera Bradley designed tote bags with painted portraits of Hermione, Luna, Molly, McGonagall, Tonks, and Fleur as seen in the movies.

 

Although the totes are not listed in the collection that was released earlier today, there are plenty of items for all to choose from. On top of backpacks and handbags, there are also lunch bags, duffel bags, cosmetic bags, wallets, zip ID cases, lanyards, bag charms, umbrellas, travel mugs, and notebooks available now.

 

Various bags, handbags, lunchbags, wallets are pictured in Hogwarts themed designs among floating Harry Potter items such as books, acceptence letters, scarves, and the golden Snitch.

 

There is truly a wide variety of products in the collection. If only there were special pockets for owl treats! What do you think? Will you be wearing them in September?

Press Release

VERA BRADLEY AND WARNER BROS. CONSUMER PRODUCTS UNVEIL HARRY POTTER™ + VERA BRADLEY COLLECTION

Limited-Edition Collaboration Inspired by the Beloved Wizarding World

FORT WAYNE, Ind., July 16, 2020 – Vera Bradley, Inc. (NASDAQ: VRA), a leading American bag and luggage company and iconic lifestyle brand, and Warner Bros. Consumer Products are excited to introduce a Harry Potter™-inspired capsule collection including backpacks, handbags, travel duffels, accessories, cozy favorites, and more.

The captivating collection features an exclusive Home to Hogwarts™ pattern with nods to the iconic symbols from the Harry Potter™ film series and Vera Bradley’s signature bright, colorful touch. Select pieces are also available in patterns named and styled after each Hogwarts™ [H]ouse — so whether you aspire to the bravery of Gryffindor, the ambition of Slytherin, the wisdom of Ravenclaw, or the loyalty of Hufflepuff, there’s something for everyone. In true Vera Bradley fashion, the smart styles are not only ultra-versatile and functional but also feature hidden surprises and pockets full of wonder to bring a little bit of magic to every day.

“So many of our fans grew up with Harry Potter™ the same way they grew up with Vera Bradley. In fact, this was one of the most highly requested collaborations from our customers and associates,” said Rob Wallstrom, [c]hief [e]xecutive [o]fficer of Vera Bradley. “The Harry Potter™ + Vera Bradley collection embodies the imagination, courage, and spirit of adventure that the Harry Potter™ movies are known for, and we couldn’t be more excited to finally bring this collaboration to life.”

The Harry Potter™ + Vera Bradley collection is now available in Vera Bradley [f]ull[-l]ine stores, participating Vera Bradley retailers, and on www.verabradley.com. To learn more, follow @verabradley and @harrypotter and join the conversation on social [media] with #HarryPotterXVeraBradley.