New “Potter” alternate-reality game launched, closes gap to Movie 8

Our friends over at Wizarding Life (creators of WrockBox) have let us know about a new fan-interactive experience to rival any other. The Magic is Might Experience is an in-character, four-month, alternate-reality game that invites Harry Potter fans to immerse themselves into the events of Harry Potter and the Deathly Hallows, from the moment Voldemort took over the Ministry of Magic to the Final Battle of Hogwarts; and the game begins today.

The website is built around a virtual newspaper called Magic is Might, with which the Ministry informs the Wizarding community of what is going on in the world from their point of view. The Experience launched this morning with “Pius Thicknesse Appointed New Minister for Magic” article, detailing Scrimgeour’s ‘retirement’, transition of power, and quotes from various employees.

Events in Deathly Hallows taking place over an eight-month period will be condensed into the next four months of the year, ending with the release of Harry Potter and the Deathly Hallows – Part 2 in theatres on July 15. Magic is Might will feature two news articles a day, dated and written as if they were actually happening. Participants in the Experience can also choose to receive e-mail updates from the Minister of Magic and Dolores Umbridge, receive actual text (SMS) messages from various characters and even interact with them in real-time using Facebook.

In the Experience, visitors can also choose sides, between the Ministry and “The Rebellion.” Each side welcomes you to interactive contests, puzzles, digital warfare and working with others to prevent, or commit, kidnappings and capturing of Undesirables. Check out the Magic is Might Experience over at http://www.MagicIsMight.co.uk/.