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  • J.K. Rowling / News / WW Digital

MuggleNet Throwback: The announcement of Pottermore

by Sierra Davenport · June 26, 2014

Three short years ago, the world woke up to an intriguing video announcement from the one and only J.K. Rowling herself talking on and on about a new interactive Harry Potter website for the fans called Pottermore, and just like that, chaos ensued. “More Harry Potter?!” we all wondered eagerly. Yes, more indeed, just not in the way we all thought. So for this week’s MuggleNet Throwback, let’s take a look back at the tumultuous journey that has been Pottermore!

Not much was known about what was to become of the website Rowling announced in partnership with Sony other than that the story of the books would be brought to life in an entirely new way and would feature exclusive written content from Rowling. An initial beta testing period that we’re sure some of you remember with intense zeal and frustration was set up, and gradually, one million lucky fans were allowed on to the site. Queue the Sorting meltdowns.

Since its initial release, Pottermore has given fans a visual treat with an entirely new concept of how the wizarding world could look; anyone who’s been on the site can see how impressive the graphics are. Pottermore has also become one of the only providers of the Harry Potter e-books in their official Pottermore store, something fans have waited years for. And of course, if there’s one thing Pottermore has perhaps succeeded the best at, it’s the site’s incorporation of new written content detailing everything from character backstories (Lupin!) to fascinating explanations of magical objects and everything in between.

Pottermore has met some amount of criticism, though, since its inception. Ask any fan who’s registered for the site, and you’re sure to get a lengthy story detailing their time spent with faulty potion making, glitchy duels, and of course, a very hotly disputed Sorting Hat test. The site has also been known for its lengthy wait times between book releases. But for all of its drawbacks, Pottermore has certainly become a source of amusement and learning for Potter fans around the world. Most recently, the Pottermore Insider blog has been addressing some of the issues the site has faced, including account deletions. You can read the latest updates and view the full journey of Pottermore in our exclusive MuggleNet “Pottermore” section.

What has been your favorite Pottermore discovery thus far?

 

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MuggleNet Archive

Important Dates

June 2025

Tue, Jun 17

Umbridge sacks Hagrid; McGonagall is stunned and sent to St. Mungo's
Recurs yearly

1996

Wed, Jun 18

Battle of the Department of Mysteries
Recurs yearly

1996

Sirius is murdered by Bellatrix
Recurs yearly

1996

WWoHP Hogsmeade at Universal Orlando's anniversary
Recurs yearly

2010

Thu, Jun 19

Dumbledore tells Harry about the lost prophecy
Recurs yearly

1996

Sat, Jun 21

Harry Potter and the Order of the Phoenix book
Recurs yearly

2003

Wizarding world knows Voldemort is back
Recurs yearly

1996

MuggleNet podcasts are sponsored in part by Secretlab.

Thanks to its research-backed ergonomic design, including a proprietary 4-way adaptive lumbar support system, the Secretlab TITAN Evo Harry Potter Edition will comfortably support you even when you’re up to no good.

Did You Know

After Fred Weasley died, George Weasley was no longer able to conjure a Patronus.

Potter History

May 14-16, 2010 – StarKid performs A Very Potter Sequel at the University of Michigan.

Potter Quote

“Now let’s get upstairs and fight, or all the good Death Eaters’ll be taken.”

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