Emma Watson is the new face of Chanel – FALSE!

UPDATE: This rumor is apparently false although no official word is being given from Chanel. We will update you as information becomes available.

According to the U.K.'s Daily Mail, Chanel will announce next month that the 18-year-old actress will be hired to promote the popular Chanel fragrance Coco Mademoiselle. Watson has reportedly signed a two-year contract worth $6 million and will replace British actress Keira Knightley. A source says that “Emma has been excitedly telling friends that she is going to be taking over from Keira.”