Six photos give behind-the-scenes look at the making of the Pottermore announcement video

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Check out several new photos released by the producer of the Pottermore announcement video!  They give a nice look at how they shot the announcement with Jo and the cool book animation:

– A camera gets ready to take a picture of the animated book

– A worker prepares the animated book

– J.K. Rowling gets ready to shoot her announcement

– Camera men set up

– A close-up of spiders in the animated book

– An artistic shot of a worker getting the book ready

Don’t forget that the beta sign-up process for Pottermore will be unveiled this Sunday, July 31!  We’ll let you know details as soon as we have ’em.

Thanks to Leaky for the tip.