UPDATED: Official “Fantastic Beasts and Where to Find Them” Title Design Unveiled!
We’ve barely settled down from the excitement surrounding Harry Potter and the Cursed Child tickets going on sale a week ago, but it seems that it is set to continue. Just minutes ago, a brand new official Fantastic Beasts and Where to Find Them website and title design was unveiled across social media.
Check it out below:
Entertainment Weekly have revealed a little about the creation of the title design:
The Harry Potter franchise had an iconic title design across seven novels and eight films. One glance, and you instantly recognized those jagged, uneven letters, reminiscent of Hogwarts’ gothic towers, along with that telltale integrated lightning bolt on the stem of the “P.” […] Designers came up with a title treatment that recalls the Potter franchise yet has its own strong and cryptic feel, with a serpent’s tail replacing the lightening bolt.
Plus, we learn that the film will be set in 1926, something that hadn’t previously been confirmed.
While the website itself doesn’t give much away, it seems clear that exciting things are going to be happening very soon regarding the film, and we can’t wait. Entertainment Weekly further say that
Fantastic Beasts is our next cover story with an exclusive first look at the new film and all sorts of scoop that we don’t want to spoil just yet. We’re going to reveal the cover on Good Morning America on Wednesday morning, plus right here on EW.com.
So make sure you’re watching Good Morning America this week to see the cover and find out more!
The design team behind the logo has revealed more on Pottermore about the thoughts behind it.
With Harry Potter the books existed, […] so the fans knew what the lightning bolt represented going into the film. With Fantastic Beasts there is the anthology that J.K. Rowling wrote, but the story is unknown. It’s a mystery.
On the “S” itself, they say,
The logo is a blend of beasts; it’s not just one takeaway. When we arrived on idea for the ’S,’ it excited us. So we thought there must be a way to accent these other letters with claws or ribs — hints to other beasts, while this one is the logo’s centrepiece.
They also reference the setting and time period of the film but state that the design was intended to be timeless.
If you think of New York in the 1920s you have Deco architecture, the subway systems and this kind of a burgeoning metropolis. The Roaring Twenties has a visual identity that you can borrow from, and what would that world look like through the lens of the J.K. Rowling’s mind? You want the logo to feel iconic and timeless. So while Deco and the 1920s setting are things to think about, we don’t know exactly where the story is going to take us.
What do you think of the title design? Let us know your thoughts in the comments!