The Guardian and Observer has compiled a list of the Top 100 people exercising the greatest influence over the UK's reading habits - right now.
Harry Potter author and founder of Pottermore.com, J.K. Rowling was listed in the No. 2 position behind only Jeff Bezos - Founder, President, CEO and Chairman of the Board of Amazon.
The article stated:
If anyone ever doubted that there was life in the young wizard yet, they were proved wrong with Rowling's announcement of the arrival of Pottermore.com, the website dedicated to all things Harry, which will raise its curtains for business this October. But this isn't just a fansite: it's a virtual world in which dedicated Potter fans of all ages can navigate their way through Rowling's imagination, collecting "house points" and chatting to their new friends in the process.