Firms to make little profit off Book 7

A new article examines how some major retail chains have implemented huge discounts for the last Harry Potter book, causing them to earn minimal profit. According to the article:

“They are literally not going to make one penny out of the book. It is stupid — just throwing money away… The world has gone mad.

“Retailers try to make up the shortfall by marketing loyalty cards, which they hope will entice shoppers back into their store.”