Emma Watson becomes new face of Burberry

UPDATE: Perez Hilton has a couple more photos of Emma's modeling work right here!

This is London is reporting this morning that the actress who plays Hermione has kicked off her first major advertisement campaign with clothing company Burberry:

“Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign,” said Burberry's creative director, Christopher Bailey.

“I wanted the images to represent the rich history and modernity of Burberry while reflecting a quiet beauty, timelessness and strength that is particularly significant today.

Emma has a classic beauty, a great character and a modern edge. Her charm, intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames.”

He added: “I felt Emma would be strong enough to hold the campaign as the only girl, and I loved the idea of her being surrounded by these young, cool British guys.”

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