Emma Watson: “The icon of her generation” in a new Lancome campaign photoshoot

by · February 27, 2012

Emma Watson is certainly distancing herself from the Harry Potter brainchild and heroine Hermione Granger as she appears in another photoshoot for the upscale Lancome products.

Emma has previously appeared in a short film to promote the Lancome brand fragrance Tresor Midnight Rose, which featured her running through the streets of Paris at night, as well as a Pre-BAFTA meet and greet for her Lancome line of Rouge in Love lipsticks.

Lancome president Youcef Nabi stated: “Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation.”

You can see some of the new photos of Emma right here: 1 | 2 | 3

Keep in mind that Emma is still in ‘final negotiations’ to portray the lead role of Belle in Guillermo del Toro’s version of Beauty and the Beast, should the project actually see the light of day.