Scholastic release trailer and boxed set design for now fully unveiled new “Potter” covers

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The revealing of the seventh re-designed Harry Potter US book cover by artist Kazu Kibuishi took place this morning at Scholastic’s headquarters in New York City. The ceremony coincided with Harry Potter’s (and author J.K. Rowling’s) birthday, and marked the end of a drawn-out campaign of controlled releases put on by Scholastic in the previous months.

The re-designed covers hope to draw in young and new readers to Rowling’s talent, evident in the new trailer, and for others will prove to be suitable replacements for their old and worn copies of the books, or as nice fresh collector’s items. All books, including a boxed set featuring even more new artwork, will be available in stores on August 27, 2013 and can be pre-ordered now.

You can view all the new covers by Mr. Kibuishi, in high resolution, right here on MuggleNet:

The boxed set can be seen here and here.

Which cover is your favorite?! Let us know in the comments!

Eric S.

Eric Scull joined MuggleNet in November of 2002. Since that time, he’s presided over a number of sections, including name origins and Dear Hogwarts, but none so long as the recently revived Crazy Caption Contest. Eric is a Hufflepuff who lives in Chicago and loves the outdoors.