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Disney launches “A Million Words of Kindness” Campaign with “Cinderella” release

by Alison Siggard · August 18, 2015

In celebration of the DVD and Bl-ray release of Cinderella, directed by Kenneth Branagh (Gilderoy Lockhart) and starring Helena Bonham-Carter (Bellatrix Lestrange) as the Fairy Godmother, Disney is launching a new campaign celebrating kindness. Deemed “A Million Words of Kindness,” the campaign aims to have fans of the film post a million thoughts of kindness and courage by November 13, World Kindness Day.

To join in the campaign, you can go to www.cinderellakindness.com and leave your thoughts using the hashtags #bekind and #cinderella to be featured on the site’s “Kindness Wall.”

This seems like a beautiful campaign, especially with recent episodes of unkindness on the Internet. Here’s to hoping that this can add some extra joy!

You can read the full press release for the campaign here.

Let us know what your words of kindness are!

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Important Dates

July 2025

Mon, Jul 7

Harry Potter and the Deathly Hallows - Part 2 movie (London premiere)
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2011

Tue, Jul 8

Harry Potter and the Goblet of Fire book
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2000

Harry Potter and the Prisoner of Azkaban book (UK)
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1999

WWoHP Diagon Alley at Universal Orlando's anniversary
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2014

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David O'Hara's birthday
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Harry Potter and the Order of the Phoenix movie (US)
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Did You Know

Quidditch started in the 11th century at a place called Queerditch Marsh, which is not marked on Muggle maps because wizards have made the place unplottable. Originally, it was quite a crude game played on broomsticks with just the Quaffle.

Potter History

January 3, 2006 – Harry Potter and the Goblet of Fire was named the highest-earning film internationally for 2005. It earned $850 million.

Potter Quote

“Cedric was a person who exemplified many of the qualities that distinguish Hufflepuff house. He was a good and loyal friend, a hard worker, he valued fair play. His death has affected you all, whether you knew him well or not. I think that you have the right, therefore, to know exactly how it came about. […] Cedric Diggory was murdered by Lord Voldemort.”

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