Emma Watson Backs Eco-Conscious Clothing Line Zady

Emma Watson has partnered with e-commerce clothing company Zady to promote ethical fashion choices, and this coming Monday, October 31, the shop is launching a new eco-conscious collection inspired by Emma herself.

Emma Watson in a Zady silk skirt in Malawi. Photo: UN Women/Karin Schermbrucker

You may remember that Emma has previously been vocal about ethical fashion, having worked with People Tree clothing line to create and promote fair trade and organic clothing. Last year she also participated in the Green Carpet Challenge, an effort to promote sustainable fashion with the help of celebrities and designers.

Emma reportedly approached Zady’s co-founder and CEO, Maxine Bedat, “with an idea for a capsule wardrobe designed with the modern woman in mind.”

She recently explained on Instagram,

You may have noticed me talking about my clothes recently—I’m trying to be conscious about where my clothes come from and also about the people who make them.

The collection includes a khaki trench coat that Emma wore while going for a motorcycle ride with Sophie Grégoire Trudeau during her visit to Ottawa in September. The coat is made from non-mulesed wool from Uruguay and lined in biodegradable silk. (Mulesing is the controversial practice of removing wool-bearing skin from a sheep’s buttocks to prevent fly infestation.)

Emma wearing her Zady trench coat with Sophie Grégoire Trudeau in Ottawa.

She also wore a pencil skirt and turtleneck sweater from the collection while speaking at the UN General Assembly last month. The skirt is cut and sewn in New York City using certified non-mulesed wool from Argentina and has a biodegradable cotton lining, while the turtleneck is knit in California and made from GOTS-certified wool fibers from Argentina.

Emma in her Zady turtleneck sweater and pencil skirt at the UN General Assembly.

You can see the full collection here.