The Cloak and Wand: New England’s Newest One-Stop Magical Shop
The small New England town of Mystic, Connecticut, is getting a new experience bestowed upon it this spring. A truly traditional witch will surely appreciate everything the Cloak and Wand has to offer. MuggleNet had the opportunity to speak with Ellie Greenberg (also known as E.P. Bergreen), the Grand Potion Master and proprietor of the Cloak and Wand.
The eclectic ambience of the Cloak and Wand looks like it’s jumped out of a spellbook with all the fixings of an apothecary. Greenberg describes the style that brought the shop to life.
We tried to imagine what a typical New England witchcraft store might have looked like 200-300 years ago – you might know them as apothecary stores, as witchcraft was prohibited. Mystic Village, where the store is located, is itself a re[-]creation of an 18th[-]century New England village. This shop fits right in!
It most certainly fits our expectations of a witch’s one-stop shop. A large “witching tree” sits right in the middle of the shop floor, bringing a unique experience to all patrons.
Ms. Ellie Greenberg enlightened us about what the shop provides for wizards, witches, and non-magic folk alike.
The Cloak and Wand sells an eclectic mix of items, from books and wands to clothes and dark items.
There is also a large collection of antique-looking portraits, dolls, and other unique collectibles that line the shelves and walls. As Greenberg said, there are Dark Magic items available. But be careful: Some of these treasures may be slightly… haunted. According to the Cloak and Wand website, shoppers should be on the lookout for any mischievous cursed objects wandering throughout the shop.
In case you are new to the world of witchcraft, you have nothing to worry about. Any magical person, whatever their skill level, will have the opportunity to get some aid from the shop’s specialists.
Some of the staff [members who] work at [the] Cloak and Wand are specialists in different types of magic – including time travel, potion brewing, fortune[-]telling and [D]ark [M]agic. They’ll be available to help answer any questions!
Along with the shop’s own range of magical objects, there are plenty of licensed products to purchase. Fans and shoppers may be delighted to find merchandise from “Harry Potter, Dungeons [&] Dragons, Disney’s Fantasia and Hocus Pocus, [The] Lord of the Rings and more.” Greenberg had a little more to say about the scope of offered products.
We respect and admire wizards and witches from across the world and throughout time and strive to represent them all in our shop.
Perhaps you have all your necessary potion ingredients and spellbooks? Patrons can stop by the shop for a brewed-to-order beverage. According to the Grand Potion Master herself, a particular love potion shows promise to be enchantingly delicious.
There are some combinations of flavors that can be deadly, so we have on-staff potion masters to help guide our guests. My favorite is Love Potion #13, which is a raspberry[-] and rose[-]infused drink topped with fairy dust.
The only and best way to truly experience this kind of magic is to see it for yourself. The Cloak and Wand (located in Olde Mistick Village at 27 Coogan Blvd, #2B, Mystic, Connecticut) is hosting its grand opening on May 1–2. Check out the website, Facebook page, and Instagram page for more details and information.
We would like to extend a special thank you to Ellie Greenberg (E.P. Bergreen, Grand Potion Master of the Cloak and Wand) for giving MuggleNet the opportunity to interview her for this article.