Children’s Fashion Brand Lulu and Roo Unveils “Harry Potter” Collection of Comfortable Clothing

If you’ve ever wanted to deck the Harry Potter-loving children in your life with beautiful yet comfortable Wizarding World-themed clothing, the time has finally come. To celebrate the 20th anniversary of the release of Harry Potter and the Sorcerer’s Stone, Warner Bros. Consumer Products has partnered with popular children’s fashion brand Lulu and Roo to unveil a new line of Potter-themed clothing.

Just so we’re properly dressed for the upcoming 20th anniversary in November, the Harry Potter X Lulu and Roo line of hoodies, rompers, sleepers, and dresses will be made available for purchase on October 19 on the Lulu and Roo official website. The collection features comfortable-looking clothing emblazoned with the colors of each Hogwarts House and adorable versions of the House mascots.



Lulu and Roo was founded on the principle that children’s clothing should be comfortable enough for kids to be able to both play and nap in, without sacrificing style. From the photos alone, the clothing not only looks great to any fashion aficionado but also appears so cozy and soft that we can easily see children falling asleep in them after playtime.

While there are only photos of children’s clothing, the Harry Potter X Lulu and Roo collection aims to dress up an entire family since it features sizes ranging from 0 to 3 and even adult sizes as well. Yes, we’ll definitely take as much great Wizarding World-themed clothing as we can get.

On October 19, be sure to grab some pieces from the collection so that you can celebrate the 20th anniversary of Harry Potter and the Sorcerer’s Stone and then promptly take a nap afterward.

From the collection, which Hogwarts House do you think is represented best? If you could, would you wear these clothes out and then nap in them after? Let us know in the comments and be sure to tag us on Instagram with any photos of clothes from the Harry Potter X Lulu and Roo collection.

Press Release


AMERICAN FORK, UTAH – Children's fashion brand Lulu + Roo in partnership with Warner Bros. Consumer Products will mark the 20th anniversary of the fan[-]favorite film Harry Potter and the Sorcerer's Stone with the launch of a brand-new Harry Potter™[-]themed collection. The Harry Potter X Lulu and Roo assortment will include rompers, sleepers, hoodies, dresses and more ranging from sizes 0-3 to adult with the intention to be fun clothing for the entire family. The collection launch coincides with the business being recognized by MountainWest Capital Network as one of Utah’s Fastest[-]Growing Companies.

"It’s a tremendous honor to be able to create this new Harry Potter™[-]inspired clothing line, and we are thrilled to share the magic of the franchise with our loyal Lulu and Roo family across the country," said Sydni Sorensen, Co-Founder and CEO of Lulu and Roo. "Our new collection will be a unique way for parents to pass down the legacy of the Wizarding World to their children with the same high-quality fabrics and stylish design our brand is known for."

The Harry Potter™ X Lulu and Roo collection includes beautifully curated pieces that can be mixed and matched across styles. They feature everything from Hogwarts [H]ouse pride stripes [and] embroidered details [to] unique Hogwarts [H]ouse patches and vibrant [H]ouse colors. Adding to the magic are hand-drawn prints like the tapestry print and Hedwig™ print. These detailed prints include iconic Wizarding World elements and characters throughout, coming together to make a stunning design. Each piece features a signature embroidery of Harry's trademark glasses. All items are crafted with custom-milled fabrics that are designed to be soft and durable.

Witches, wizards and even [M]uggles can look forward to finding the perfect, comfortable and stylish clothing just for them.

The Harry Potter™ X Lulu and Roo collection will be available on October 19th at


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Adam Poncharoensub

"Hogwarts is my home!" is a phrase that I've uttered more times than any sane person should (and my long-suffering friends can attest to it.) For as long as I can remember, I've always found myself escaping reality into the wizarding world to feel at peace. Instead, I'm more likely wandering the suburbs of South Florida shouting choice "Harry Potter" and Batman quotes at unsuspecting victims.