James Phelps Teams Up with Beau-T-Full Tea Brand
Beau-T-Full is an organic tea company that was launched by York entrepreneurs Charlie Simpson-Daniel and Tom Riddolls (not the Tom Riddle, don’t worry). The tea is infused with herbs that support mental and physical well-being. One penny from every teabag sold goes toward mental well-being charities, the packaging for the herbal tea is 100% recyclable, and the brand is 100% organic.
Each tea has specific ingredients aimed at the particular well-being it is named for. For instance, the Tummy & Mind tea has ingredients proven to help with digestion such as ginger root, peppermint leaf, licorice root, and chamomile flower.
Beau-T-Full has also secured investments from major companies in the British tea industry such as Ringtons and Infusion GB. There are five herbal teas that customers can choose from: Deep Sleep, Immunity, Relaxing, Tummy & Mind, and Wide Awake.
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Phelps took to Instagram to announce his support for the brand, confirming that he “loves” tea. This isn’t the first York based-brand that James Phelps has backed recently. He and his twin brother, Oliver Phelps (George Weasley), have also been big supporters of the Wizards Magic, which supplies local shops with Harry Potter-related chocolate bars.
The managing director of the brand, Tom Riddolls, shared his thoughts on the partnership:
It is really exciting because I really feel that James Phelps’ followers are the herbal tea drinking market and they are our demographic drinkers. He has such a great reach; we can really promote the brand and generate money for charity. A lot of people look up to him because he is a childhood icon and is a very nice, down-to-earth, level-headed person.
Phelps isn’t the only one on board with the product; there are several others, including former England Rugby coach Ben Ryan and ex-England Rugby player James Simpson-Daniel.
Who else is desperate to try some of this Beau-T-Full herbal tea?