On December 16, Cityneon Holdings announced its partnership with Warner Bros. Themed Entertainment “to produce two brand-new, unique global touring themed art experiences inspired by DC and the Wizarding World, slated to launch in 2023.” Cityneon Holdings, based in Singapore, is an experience entertainment company that has created attractions such as Marvel Avengers S.T.A.T.I.O.N. in partnership with Disney and Marvel and The Hunger Games: The Exhibition in partnership with Lionsgate. (Harry Potter: The Exhibition, meanwhile, was originally created by Global Experience Specialists, and its newest version was created by Imagine Exhibitions.)
According to a press release from Cityneon, fans can expect a multimedia experience.
Audiences around the globe will be awestruck as they are able to engage in an all-new way with their favorite Super Heroes [sic] and the beloved Wizarding World through immersive themed art environments. Both experiences will fuse cutting-edge media, sound, and technology together to create a truly sensorial visitor experience.
Both Ron Tan, Executive Chairman & Group CEO of Cityneon, and Peter van Roden, SVP Themed Entertainment at Warner Bros., were quoted in the press release on the partnership, though few details were provided about what the new partners have in store. Van Roden, however, described “fresh, innovative and immersive experiences where guests can interact with the franchises like never before.”
With so many ways to interact with the Wizarding World already – from the new virtual reality (VR) experiences at Harry Potter New York to Harry Potter: A Forbidden Forest Experience in England – and a promise in the press release of more details to come, we can’t wait to hear more about what’s in store in 2023.
Press Release
Cityneon Holdings and Warner Bros. Themed Entertainment Partner [t]o Bring Unique Immersive Themed Art Experiences [I]nspired by DC and the Wizarding World
Themed art experiences expected to open in 2023 will showcase the fan-favorite franchises in ways never seen, heard, or felt before
December 16, 2021 – Cityneon Holdings is thrilled to announce an exciting partnership with Warner Bros. Themed Entertainment to produce two brand-new, unique global touring themed art experiences inspired by DC and the Wizarding World, slated to launch in 2023.
Audiences around the globe will be awestruck as they are able to engage in an all-new way with their favorite Super Heroes [sic] and the beloved Wizarding World through immersive themed art environments. Both experiences will fuse cutting-edge media, sound, and technology together to create a truly sensorial visitor experience.
“We’re excited to announce our partnership with Warner Bros. Themed Entertainment to deliver two unique experiences based on two of their most successful and globally acclaimed franchises, the DC Universe and the Wizarding World,” said Mr Ron Tan, Executive Chairman & Group CEO of Cityneon. “This strategic relationship is a testament to our determination to scale greater heights in the arena of IP experiences. With Cityneon’s strong track record of delivering large-scale and innovative experiences globally, I am confident that the DC and Wizarding World experiences will be truly unique and immersive experiences that fans of all ages will enjoy.”
“We are thrilled to be partnering with Cityneon on these two new cutting-edge immersive themed art experiences,” said Peter van Roden, SVP Warner Bros. Themed Entertainment. “Each of the new experiences will help us further continue to reach our DC and Wizarding World fans with fresh, innovative and immersive experiences where guests can interact with the franchises like never before.”
Additional details will be announced at a later date.
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