Emma Watson Enchants as the Face of Prada’s New Fragrance

We’ll be honest: We love everything Emma Watson does. From advocating for sustainable fashion, gender equality, and the LGBTQ+ community to providing us with some powerful quotes to get us through rough days, she never ceases to inspire us. Now, she’s embarked on yet another project, and we couldn’t be prouder.

Earlier this month, it was revealed that Watson will be the face of Prada’s brand-new fragrance, Paradoxe. This perfume experiments with new scents, like Serenolide (a groundbreaking musk molecule) and Ambrofix (a bio-converted amber), which will provide a fine yet potent scent that will leave those around you enchanted. With Paradoxe, Prada tried to create a fragrance that is both feminine and intense. This new product also marks the first time Prada has experimented with neroli bud extraction. It sounds heavenly, and we can’t wait to get a whiff of it.

As for the packaging, the fragrance will come in a tilted triangular bottle with a black cap, which gives it an almost arrow-like appearance. The perfume will be available in four sizes, so you can shop according to your budget.

Watson took to Instagram to share the news of her partnership with Prada and announced that she directed the fragrance campaign.

When Prada asked me to be the face of their new fragrance campaign, I asked if I could direct it.

Months later, and I’m able to share the results of the faith they shared in me, with all of you.

I can’t wait to share this piece of my art, and hope that you enjoy it as much as I enjoyed making it.

This will be Watson’s directorial debut, and we can’t wait to see what she created. We already know fans are going to love it, and we can’t wait to see what she gets up to next.