Wizarding World Digital Announces Harry Potter Magic Caster Wand
On August 16, the Wizarding World’s official social media accounts made an exciting announcement about a new experience for Harry Potter fans. A brief teaser video unveiled the Magic Caster Wand, which will allow fans to “bring spells to life in an all-new way.”
— Wizarding World (@wizardingworld) August 16, 2022
The social media posts each link to a new website for the experience, HarryPotterMagicCasterWand.com. The website features the logo for the experience as well as a wand animation that tracks the user’s cursor across the screen.
Two option buttons are located beneath the logo. The first allows the user to sign up for notifications via email about updates regarding the experience. The other button opens the teaser video shared on social media.
The announcement did not include much more information about what the wand experience entails. However, the end of the teaser video includes a small disclaimer at the bottom that explains, “Experience may require a compatible device and companion mobile app.” This disclaimer suggests that the experience may be an application that users can download onto their mobile devices. Interestingly, the video and website appear to not be available in certain countries. This could give us a clue as to where this experience will launch first.
This would not be the first time the Wizarding World entered the world of mobile applications. One of the franchise’s most popular mobile apps, Harry Potter: Hogwarts Mystery, was first released in 2018. The application is a narrative role-playing game set at Hogwarts between 1984 and 1991. It is free to download and is available on Android and iOS devices. Harry Potter: Puzzles & Spells, a match-three puzzle game inspired by the Wizarding World franchise, was launched in 2020 for gameplay via iOS and Android devices, Amazon Kindle, and Facebook.
An augmented reality game, Harry Potter: Wizards Unite, debuted in 2019. Drawing inspiration from the popular game Pokémon GO, the application allowed users to create their own avatars and travel through the real world to find different items and creatures within the game. The game was ultimately shut down in January.
Based on the information provided in the teaser video, it could be possible that the Magic Caster Wand will resemble Wizards Unite more so than the other applications. The new experience may make use of new augmented reality technology to simulate the act of casting spells in a similar manner to Wizards Unite.
What would you like to see in this experience? Let us know in the comments!