Matthew Lewis Visits Harry Potter New York for Broomstick Experience and Quidditch Cupcakes

The Harry Potter New York store is celebrating its third anniversary this month, and with it comes a new broomstick flying experience, some limited-time offerings, and a visit from Neville Longbottom actor Matthew Lewis.

MuggleNet attended a media day with Matthew on June 17, where the actor tested out the broomstick experience and recalled his own memories of flying on a broom for the Harry Potter films. Stay tuned for our interview coverage!


Matthew Lewis on broomstick surrounded by green screen

Source: Harry Potter New York


The broomstick experience allows visitors to pose on a broom against a green screen, which depicts various magical scenes, including flying alongside the Weasleys’ Ford Anglia, accompanying the Knight Bus, and chasing the Golden Snitch in a Quidditch match. Both photo and video packages are available for purchase. The feature is vaguely reminiscent of the “Wizards Take Flight” VR experience that the store offered from 2021 to 2023, though of course less immersive.

The store is also boasting newly acquired film props, including the Sorcerer’s Stone, the Time-Turner necklace, the Nimbus 2001, and the wands of Bellatrix, Sirius, Snape, and Draco Malfoy. From June 20 to 23, there will be complimentary 30-minute tours that give more details on the props.

Also on offer for a limited time is the strikingly decorated new Quidditch-inspired cupcake available at the butterbeer bar. Matthew took a moment to indulge in the treat.


Matthew Lewis looking at Quidditch cupcakes

Source: Harry Potter New York


Additionally, until June 23, any product that you purchase from the store can be personalized free of charge. So if you’re thinking of paying the store a visit, now is the perfect time!

Matthew’s fellow Harry Potter actors Tom Felton and Evanna Lynch each took a trip to Harry Potter New York around the time it opened in 2021.

Press Release

Harry Potter New York conjures up a spellbinding summer featuring new broomstick flying experience and iconic props

Gryffindor legend celebrates opening week; fans invited for limited-time tours and Quidditch inspired treat

NEW YORK, June 20, 2024 - Harry Potter New York has magic brewing this summer. Launching today, the store is unveiling a magical green screen broomstick flying experience that promises to whisk fans straight into the wizarding world. Embark on an adventure and have a photo taken flying over enchanting scenes just like the cast while filming the movies, including the flying car and Hogwarts scene exclusive to Harry Potter New York.

To help visitors get familiar with a broomstick, famous Gryffindor legend, Matthew Lewis, who played Neville Longbottom stopped by the store to give aspiring wizards and witches a preview lesson. The enchantment doesn’t stop there. For additional excitement (no Cheering Charm needed) fans can marvel at a collection of new-to-the-store props from the Harry Potter films, including the Sorcerer’s Stone, the Time-Turner Necklace, the Nimbus 2001 broomstick and wands from legendary witches and wizards like Bellatrix Lestrange, Sirius Black, Severus Snape and Draco Malfoy.

“With a new season upon us and Harry Potter New York’s third anniversary earlier this month, this is the perfect time to give fans new ways to explore and celebrate the wizarding world,” said Joel Gonzalez, Director, Harry Potter New York. “From a unique broomstick photo opportunity where visitors can emulate the cast in the movies to a new collection of authentic props and additional store offers, there is something special for everyone to enjoy.”

Whether soaring alongside the Knight Bus or chasing the Golden Snitch in an exciting Quidditch match, witches, wizards and Muggles alike will get to experience the thrill of flying a broomstick and uncover the magic that brought the movies to life. Fans can choose from a variety of photo and video packages* available for purchase for a one-of-a-kind souvenir.

To celebrate the new store experiences, from June 20 to June 23, fans can enjoy complimentary 30-minute tours spotlighting the props. Tours will start every hour from 9 AM to 6 PM, beginning at the Butterbeer Bar. Don’t miss out – tours are first-come, first-served and limited to 10 people per tour.

Harry Potter New York will also serve a delightful, limited-time Quidditch inspired cupcake available exclusively at the Butterbeer Bar. Plus, free personalization on any product will be available from June 20 to June 23 with a purchase. Whether it’s a wand, a journal, or a Hogwarts robe, make your purchase uniquely yours at no extra cost, save your galleons for a treat at the Butterbeer Bar.

Fans can learn more about Harry Potter New York by visiting and keep up to date on all events and news by following Harry Potter New York's social channels.

*Packages must be purchased per person. All photographs and videos are subject to availability. Store terms and conditions apply.

Catherine Lai

I have been a fan of Harry since 2000, a fan of MuggleNet since 2005, and a MuggleNet team member since 2013. I believe in the power of stories to bring people together, and nothing does that quite like Harry Potter. I live in Toronto, Canada.