Vera Bradley Partners with Warner Bros. for an Exclusive “Harry Potter” Collection

by · September 5, 2019

The popular bag and accessory company Vera Bradley has just announced the newest collaboration with Warner Bros. Consumer Products, one of the top licensing and retail merchandising companies in the world, to create a Harry Potter + Vera Bradley collection. This magical collection is set to debut next year.

Rob Wallstrom, Chief Executive Officer of Vera Bradley, stated that the company is looking forward to the collaboration:

We are thrilled to partner with Warner Bros. Consumer Products to create a magical, fun collection that will appeal to all generations. We know that many of our Vera Bradley fans are also Wizarding World devotees who will love these amazing products! Additionally, we appreciate and support the messages of diversity, acceptance, hope, and equality that are woven throughout the [b]ooks and wider Wizarding World, as these closely align with Vera Bradley’s values.

The collection will feature a back-to-school dorm line, to be released June 2020, including bags, drinkware, tech products, accessories, and bedding. Vera Bradley is also releasing a special “cozy” capsule collection featuring plush fleece robes, slippers, and throw blankets. The “cozy” collection will be released November 2020, just in time to get it as gifts for all your Harry Potter fan friends. We’re hopeful that this collection will make our homes as comfortable as the Gryffindor common room.

You will be able to snatch up all these fantastic products online, in all full-line Vera Bradley stores, and in select retailers beginning June 2020.

Can’t wait that long for a Harry Potter bag? Jujube recently released its “Flying Keys” collection featuring the iconic winged keys from Harry Potter and the Sorcerers Stone.

Press Release

Vera Bradley Partners [w]ith Warner Bros. Consumer Products to Create Exclusive Vera Bradley + Harry Potter Collection

FORT WAYNE, Ind. and BURBANK, Calif., Sept. 04, 2019 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (NASDAQ: VRA), the iconic women’s fashion and lifestyle brand, has teamed up with Warner Bros. Consumer Products (“WBCP”), one of the leading licensing and retail merchandising organizations in the world, to create an exclusive Vera Bradley + Harry Potter collection, which will debut in 2020.

Vera Bradley’s design team will collaborate with WBCP to create a Vera Bradley + Harry Potter back-to-campus and dorm line featuring bags, accessories, stationery, drinkware, tech products, bath, and bedding, which will launch in June 2020. A Vera Bradley + Harry Potter “cozy” capsule featuring a fleece robe, slippers, and a sheared throw blanket will launch in November 2020, just in time for holiday gifting.

Rob Wallstrom, Chief Executive Officer of Vera Bradley, noted, “We are thrilled to partner with Warner Bros. Consumer Products to create a magical, fun collection that will appeal to all generations. We know that many of our Vera Bradley fans are also Wizarding World devotees who will love these amazing products! Additionally, we appreciate and support the messages of diversity, acceptance, hope, and equality that are woven throughout the [b]ooks and wider Wizarding World, as these closely align with Vera Bradley’s values.”

The Vera Bradley + Harry Potter products will be available in Vera Bradley Full Line stores, on verabradley.com, and in select retailers beginning in June 2020.