Warner Brothers, USA Today announce augmented reality experience to explore Wizarding World

Univeral Studios Orlando and USA Today announced this morning that they have partnered to create a new augmented reality experience that users will be able to enjoy on their own computer. It will allow them to explore the Wizarding World of Harry Potter theme park like never before:

With just a computer, webcam and the newspaper, you can make this one-of-a-kind theme park experience appear before your eyes.

Augmented Reality blends real-life environments with computer animation allowing you to explore things in a completely new way. For the first time, guests can explore The Wizarding World of Harry Potter in a unique way – before experiencing it firsthand.

By rotating the map, you can take a closer look at this 20-acre magnificently themed environment from all sides and angles. Hogwarts castle will appear before your eyes. Hold the map closer to your webcam and explore Hogsmeade and see the Hogwarts Express. Blow on your computer’s microphone and the banners on the map will wave.

This feature will be available on Thursday, January 28th in the USA Today newspaper!