Harry Potter: The Exhibition – Norrköping, Sweden

Norrköping, Sweden, was the 11th stop for Harry Potter: The Exhibition, hosted at Nya Parken from May 19, 2014, to September 7, 2014. Sweden was the first European country on the Exhibition’s tour.


Graveyard HP Expo Sweden


Press Report - Clara



The Harry Potter exhibition is a magical gift to any so[-]called Potterhead out there but also a fantastic world to experience for anyone. I have friends who’ve visited the exhibition [in] other places in the world and gushed about how amazing it was so I have to say that my expectations were very high. Yet I was blown away by the amazing way the whole exhibition was built up. Sadly I didn’t get to experience the exhibition in its whole since we were on a tight schedule, so I didn’t have time to stop and read and look into detail on everything, but I still thought it was amazing and I hope to visit again someday and take my time in there.

We started by going into a room where we received by the very gleeful Anna who’s assignment it was to sort some of us hoping it would take me to Hogwarts. But I didn’t want to miss the rest of the exhibit, so I quickly turned to follow the guide. We were asked to turn off our cameras when walking into a beautiful corridor decorated with painting, some moving of course and others probably asleep.

After passing by set up rooms like the boys dorm where we took [in] part of Ron and Harry’s possessions in such detail that we never really notice in the films, and offices of Umbridge, Lupin (have to say that the clown shown in Professor Lupin’s aisle was very scary and creepy, especially since I have a phobia for clowns), Slughorn and Lockhart we even got to participate in the exhibit on some parts. By professor Sprout’s aisle, we got to try pulling up a mandrake and hear the close to fatal cry they give away. In the Quidditch room, as I like to call it, we see the different player uniforms worn by each house and also the characters Oliver Wood, Draco Malfoy and Cedric Diggory. It also had all the different equipment like wooden bats, brooms, and the quaffle, bludgers and golden snitch.

Hagrid HP Expo SwedenThen we came to what was possibly my favourite part of the Exhibition: Hagrid’s Cabin. In here we could take part [in] how Hagrid lived and really see for ourselves how big he actually is, both from his Costume but also from sitting in his huge armchair. The forbidden forest was both very realistic in terms of the interior but also the smell of moss that they had managed to create, making us feel like we were outside. In the forest we saw Centaurs and one of Aragog’s babies (which is bigger than you think, or that I thought at least) and last but probably the best, the head of the Hungarian [H]orntail, sticking out from its cage.

So many things to see is really worth taking time to go through, I noticed this when we came to the room which contained the Horcruxes and [D]eath [E]ater attributes. This is a room we sadly didn’t stay too long in, but I did see the incredible dementor in its chilling glory as well as the [D]eath [E]ater masks and robes.

The great hall was breathtaking and contained props from all the movies which makes you understand what a role this hall has played in the story. Ballroom for the Yule Ball, the battle of Hogwarts and just such things like feast food.Yule Ball HP Expo Sweden

All together it is a thrilling and magical experience which takes you through all the elements of the books and movies and I think everyone that has the chance should go and visit the exhibition. The exhibit is open in Norrköping, Sweden till September, so you have all summer!

Also I got to meet with James and Oliver Phelps who play Fred and George Weasley in the Harry Potter movies, they were very nice lads and answered all the questions naturally and with very giving answers.

Press Release

Experience the World of Harry Potter!

From the moment you enter Harry Potter: The Exhibition you are immediately immersed in the world of Harry Potter. Guests are greeted by an exhibit host who sorts several lucky fans into Hogwarts™ houses, then leads them inside the exhibition where their journey begins. The exhibition features settings from the films' most popular locations — including the Gryffindor™ common room and dormitory, classrooms like Potions and Herbology and the Forbidden Forest—which are filled with hundreds of authentic props, costumes, and creatures used in the filming of the iconic series. In addition to the beautiful environments and displays, the exhibition features several interactive elements. Guests can enter the Quidditch™ area and toss a Quaffle, pull their own Mandrake in the Herbology classroom vignette, and even tour a re-creation of Hagrid's hut and sit in his giant-sized armchair. The exhibition opens at Nya Parken in Norrköping in May 2014 and will remain on display through September 2014. Early reservation tickets will be available beginning November 11, 2013 online at www.harrypotterexhibition.se. Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products stated:

In its 5-year run, Harry Potter: The Exhibition has been experienced by millions around the world and we are thrilled to extend the tour to Sweden, offering fans in Europe the opportunity to experience all of the incredible elements of Harry Potter's world.

Robin Stapley, VP design and creative, GES added:

We are delighted to extend the exhibition's tour and bring it to Sweden. Harry Potter: The Exhibition has excited millions of fans around the globe and we couldn't be happier to offer fans in Europe the unique opportunity to experience this truly magical exhibition.

Stefan Papangelis, CEO, Experience Norrkoping stated:

We are honored to be the first city in Europe to host this stunning exhibition. We couldn't be more excited to welcome all Harry Potter fans to Norrkoping next summer.

GES is partnering with Experience Norrkoping to bring this exhibition to Harry Potter fans in Sweden. In collaboration with Warner Bros. Consumer Products, GES created the 15,000 square-foot (1,400 square-meter) experiential exhibition, where visitors are able to enjoy dramatic displays inspired by the Hogwarts™ film sets and see the amazing craftsmanship behind authentic costumes, props and creatures from the films.

Exhibition Main Page

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