Wizarding World Digital Launches Fan Club, New Sorting Ceremony, and Website

Wizarding World Digital (formerly Pottermore) has announced the launch of the Official Harry Potter Fan Club, the new Wizarding World website, AND the new Sorting Ceremony. Let’s take a look at what this all actually means for Potter fans.

Pottermore announced its new website on its previous site, letting readers know that Pottermore.com will redirect to WizardingWorld.com and encouraging fans to create their Wizarding Passports. Your Passport features your Hogwarts House, your wand, and your Patronus and can be accessed on the new Wizarding World app or on the website.

Pottermore first announced the transition to Wizarding World Digital back in May, and it seems the time has finally come. Take a peek at what the new site will look like. The new name and look seem to be an attempt to bring Fantastic Beasts more into the Potterverse.


WizardingWorld.com's new homepage features Harry and Newt


We’ve also known about the Wizarding World app for a while, and the app is available for download now in several locations. Wizarding World Digital says that the app is “packed with fresh content including exclusive videos, interactive quizzes and Secret Codes, plus the new fanzine, ‘Wizarding Weekly’, putting the best of Harry Potter and Fantastic Beasts right at your fingertips.” Check out the video below for a look at the app if you haven’t been able to download it yet.



The announcement of the official fan club is new. The free club will provide members with a newsletter and member benefits. It’s unclear exactly what these benefits might entail. Special events at the theme parks? Discounts on Fantastic Beasts movie tickets?

We’ll have to wait and see, but fans with a few extra Galleons can join a more exclusive club: Wizarding World Gold, “a yearly paid subscription that comes with a unique, annual gift and is packed with exclusives and special offers.” There’s been no confirmation yet on the price of this subscription or what might be included in the exclusives and offers.


Image for the Official Harry Potter Fan Club, which features, Harry, Ron, and Hermione


We heard that a new Sorting Ceremony quiz would be coming soon, and it looks like it’s here. Wizarding World Digital says it is still J.K. Rowling’s original questions but features a new augmented reality Sorting Hat. The site seems confident that the new ceremony won’t cause you any House confusion, stating it will allow users to “reaffirm their [H]ouse pride.” Check out the House pride video below and head to the site or the app to try the new Sorting Ceremony quiz.



What do you think about all these announcements? Are you excited for Pottermore to become Wizarding World Digital? Are you eager to discover what’s included in Wizarding World Gold? Let us know!

Press Release

The Official Harry Potter Fan Club and new mobile Hogwarts Sorting Ceremony
Bringing fans closer to the magic

Wizarding World Digital today announces the launch of The Official Harry Potter Fan Club, which can be experienced through the first[-]ever Wizarding World app - a Harry Potter and Fantastic Beasts mobile companion, and new, interactive Wizarding World website. Whether you’ve considered Hogwarts a home for over 20 years, or you’ve only recently been bewitched by a Niffler, everyone can now immerse themselves in the ever-expanding magical universe in new and innovative ways.

The Wizarding World app allows users to discover which [H]ouse they belong to with a re-imagining [sic] of the famous Hogwarts Sorting Ceremony, featuring J.K. Rowling’s original questions and a new augmented reality Sorting Hat, whilst those fans [who] have been previously [S]orted can reaffirm their [H]ouse pride. The new app is also packed with fresh content, including exclusive videos, interactive quizzes and Secret Codes, plus the new fanzine ‘Wizarding Weekly’, putting the best of Harry Potter and Fantastic Beasts right at your fingertips.

WizardingWorld.com – the new online home of Harry Potter and Fantastic Beasts [–] is where fans can enjoy all they loved from Pottermore.com, but with a trunk full of original content and new interactive experiences. Delve deeper into the stories you love, get behind-the-scenes details and enjoy all your favorites from J.K Rowling’s archive of writing for Pottermore.

Accessible through both the app and the website, fans will be able to join The Official Harry Potter Fan Club for free. This will provide them with curated experiences from the Wizarding World, including an official Fan Club newsletter and member benefits. And soon, fans will have the option to enhance their membership experience with Wizarding World Gold, a yearly paid subscription that comes with a unique, annual gift and is packed with exclusives and special offers - all of the magic you love and more!

All these great experiences and features can be unlocked by registering for a personalised Wizarding Passport, which is a fan’s magical identity and holds their defining traits such as their Hogwarts [H]ouse, Patronus and [w]and.

Paul Kanareck, Managing Director of Wizarding World Digital, says: ‘The Harry Potter global phenomenon continues to be loved by fans of all ages – from the millions of people who discover the books for the first time to those who explore the movies, audiobooks, stage play, visitor attractions and games each year. We have a wonderful opportunity to create new experiences, including a fan club for the digital age, which offers an amazing breadth of content and new interactive platforms that will give our fans around the world a truly connected experience across the Wizarding World universe.’

The Wizarding World app, available with the newly reimagined Hogwarts Sorting Ceremony, can be downloaded today for free in the initial launch territories on the App Store for iPhone and Google Play for Android. Selected features will also be hosted globally online at WizardingWorld.com for fans who
cannot access the app at this stage.

Gretchen Roesch

I once knew every word to the "Harry Potter and the Chamber of Secrets" movie. Now I use my Ravenclaw brain power to manage the MuggleNet News Team, write articles, and podcast about "Harry Potter". Outside of the site, I'm a long-distance runner, social worker, and baker. I hope to one day pay off my student loans.

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