Emma Watson Wants You to Be More Eco-Friendly with Your Clothes

Emma Watson announced on Instagram that she was partnering with thredUP to help people understand the impact their clothes have on the environment.

thredUP is an online resale and thrift store for clothes and accessories. The company has a newly launched feature to help you see how eco-friendly you are in the closet. The fashion footprint calculator quiz asks a series of questions about your shopping, washing, and resale habits and then tells you your carbon footprint on a scale from low to high.

According to the website, the average amount of CO2 released into the atmosphere as a result of the clothing industry is 1,620 lbs. per person per year. After you take the quiz, thredUP will even give you tips on how you can reduce your impact.

In her Instagram post, Emma Watson encourages her followers to shop responsibly, buy second-hand, and “create a more circular fashion future.”


View this post on Instagram

#ad Our closets impact the planet and climate more than you might realize, which is why I am proud to partner with @thredUP to launch their new Fashion Footprint Calculator (link in bio!) They created an easy to use tool, and I’m so excited to help people discover the carbon impact of their wardrobes, and steps you can take to lighten your fashion footprint. They’ll tell you what your fashion footprint is equivalent to a number of flights, exactly how many pounds of CO2 it produces and how you fare compared to an average consumer. Small changes, such as thrifting instead of buying new, supporting sustainable brands, and air-drying your clothes, can make a HUGE difference. My friends at @goodonyou_app are also included in the directory at the end of the quiz, where you can get more info on the impact of your fashion choices. Also, if you don’t know @thredUP, they are one of my favourite online thrift stores. They make it incredibly easy to find any brand and style secondhand at up to 90% off est. retail, from high street brands to some of my favourite designers. I love their mission to inspire us to think secondhand first and create a more circular fashion future. (P.S. they are just shipping to U.S. and Canada currently, but the Calculator is available to everyone!) Find out your fashion footprint by clicking the link in my bio, or heading to thredup.com/quiz to make a difference for the planet! #fashionfootprint ❤️🌸👗

A post shared by Emma Watson (@emmawatson) on


The actress is well known for her activism feats. As a UN Goodwill Ambassador, she is a prominent figure in the field for women’s and girls’ rights. She’s also supported J.K. Rowling’s charity, Lumos, encourages literacy and learning for female empowerment, and fights against sexual harassment in the workplace. It would only make sense that Emma would add tackling climate change to her long list of triumphs.

Check out thredUP for all kinds of brands, clothes, and accessories, the option of selling your clothes, and ways to reduce your carbon footprint. Be like Emma; save the planet!