The Harry Potter Alliance’s Accio Books! Campaign Announces Partnership for 2020
Every year since 2009, the Harry Potter Alliance (HPA) has held the Accio Books! campaign, with its members having donated over 400,000 books to communities in need around the world. Now, the partnership for the 2020 campaign has officially been announced.
Founded in 2005, the HPA uses the power of storytelling to engage millions of fans across the world in the fight for equality, human rights, and literacy. Over the last 12 years, the HPA has conducted countless campaigns that cover a broad range of social injustices, including income inequality, ethical sourcing for Harry Potter brand chocolate products, LGBTQ+ rights, and so much more. Every year, the HPA focuses on literacy as well with Accio Books! In 2019, the Accio Books! campaign sent a total of 31,081 books to 71 literacy programs at schools, libraries, children’s hospitals, and community centers.
This year, the HPA will be hosting Accio Books! in partnership with Reading Is Fundamental and Anne Beers Elementary School in Washington, D.C. in the United States. Reading Is Fundamental is the largest children’s literacy nonprofit and is committed to serving a literate America by inspiring a passion for reading among children of all ages, providing quality content that makes an impact, and engaging communities in the solution to give every child the fundamentals for success. Anne Beers Elementary School offers its over 400 students from preschool to fifth grade a rigorous curriculum with a focus on STEM and is committed to providing exceptional educational opportunities.
The HPA has announced some changes for how the campaign will work this year due to safety regulations on the Accio Books! website, which will tell you precisely what Anne Beers Elementary needs. It’s up to us Muggles to help out by donating gently used books or purchasing and shipping them directly through Accio Bookshop. This is a great way to end the year 2020 on a positive note and spread the magic of Harry Potter with others who will find comfort within the story and characters as we have for so long. How many books do you think the HPA will help send out this year? Let us know.