Warner Bros. Receives NPD Group’s Toy Industry Award for “Harry Potter” Franchise

Many of us can probably agree that having films, books, and games during 2020 was what kept us sane. Avid Harry Potter fans would probably admit that the wizarding world played a big part in providing entertainment during dire times – whether it be a book or movie marathon, or even playing board games and building LEGO models. Plenty of Potter fans even took some action to beat the lockdown boredom by taking part in a LEGO contest where they built different models from Harry’s world. As it turns out, the NPD Group agrees that the wizarding world’s magic made 2020 a slightly brighter year for many.

The NPD Group‘s 2020 Global and European Toy Industry Performance Awards took place earlier this week. This awards program aims to celebrate and give credit to beloved manufacturers and license owners in the toy industry based on sales and earnings. Warner Bros. received the Group’s Toy Industry Award for Top Gaining Toy Property of 2020 in the Games and Puzzles category. Well, what can we say? Games and puzzles are so much more fun when they have a little bit of added magic.

Julian Moon, Senior Vice President, Warner Bros. Consumer Products EMEA, expressed his excitement and gratitude upon Warner Bros. receiving the award.

We are thrilled to receive this award from [t]he NPD Group and have them recognize the strength of the Harry Potter franchise. During these challenging times, it has been uplifting to see children and families come together to play games and puzzles while experiencing the magic of Harry Potter.

François Klipfel, President, Europe Toys, the NPD Group, said that this year’s awards truly recognized the unique successes and achievements of companies in the toy industry during a year that was anything but ordinary.

This year’s award winners should be recognised not only for their great accomplishments and dedication to excellence but also for excelling during a particularly tumultuous time for manufacturers and retailers brought about by the Covid-19 pandemic.

It’s always great to see how Harry Potter serves as a refuge for so many during trying times. Now, please excuse us while we curl up under a blanket and watch all the films for the hundredth time.


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Marica Laing

Growing up, I was a massive fan of Harry Potter and my love for the stories grew as I got older. It’s no surprise then that I love writing about all things Potter related. When I’m not writing about all the magic, you’ll find me reading (probably something Harry Potter related), listening to music, or writing some songs.