Become a Pin Seeker with the Harry Potter Fan Club’s New Sets

When Wizarding World Digital launched the Harry Potter Fan Club in October 2019, it was with the promise of more goodies to come. Today it was announced that the more than 19 million fan club members can begin collecting new enamel pins starting August 30, with access to the general public becoming available on September 1. The pins will feature “never-before[-]seen designs” and will be available as part of sets or individually.


The Gryffindor pin set features the crest, the sword of Gryffindor, the lion, and more.


Of course, the first sets available to fan club members are the four Houses. Each House set features 6 pins, including a crest, scarf, banner, and one exclusive pin found only in the set. WWD is calling this venture “Pin Seeking,” and each hexagonal pin box will fit with the others so you can display your growing collection.


The hexagonal pin boxes are themed for each Hogwarts House. They also fit together with magnets so you can display your collection.


Since September 1 is also Back to Hogwarts Day, fans will have access to an additional exclusive pin, the Hogwarts Express, for $14.99. You can purchase the House sets online at Wizarding World Digital’s shop or in person at the Harry Potter Shop at Platform 9 ¾, London King’s Cross starting September 1. Each set costs $54.99.


The pins feature unique, never-before-seen designs and showcase iconic "Potter" items and moments.


Wizarding World Gold subscribers have access to the pins starting today, August 24, and receive a 20% discount. If you’re a fan club member, you’ll also get early access – check online August 30 to purchase your set. WWD promises this is just the beginning of the pin-collecting adventure, so stay tuned for the announcement of more sets and exclusives. Check out our unboxing and review of the Slytherin House set below!



Press Release


Harry Potter Fan Club Pin Seeking Collection launching 1st September

Every pin tells a story. What’s yours?

UK/US – 24 August 2020 — The Harry Potter Fan Club exclusively brings the first official product to its global community of over 19 million, with the launch of a brand-new collectible range of enamel pin badges that celebrate the magical events, characters and locations spanning the wizarding world universe.

For the first time, fans can get their hands on an array of never-before[-]seen designs, each with beautifully crafted details, available to buy as part of unique sets or as individual releases - these pins have surprise features, with some harder to find than others and even a few with secrets to unlock. The pin[-]seeking adventure has begun!

Harry Potter fans everywhere can start their pin collection with the arrival of four first[-]edition Hogwarts [H]ouse[-]themed sets: Gryffindor, Hufflepuff, Ravenclaw and Slytherin. So whether you seek adventure, loyalty, wisdom or pride, there’s a set just for you.

A perfect collector’s item, fans can show off their [H]ouse pride with these distinct 6-pin sets featuring iconic emblems of their Hogwarts [H]ouse, including their [H]ouse crest, scarf and banner, as well as an exclusive pin that can only be found in the set.

Each of these finely detailed, delightful pins are presented in a [H]ouse[-]themed hexagonal box fitted with magnets so you can connect it with other Harry Potter Fan Club Pin Seeking box sets as your collection grows! And that’s not all - inside is a scannable Enchanted Key [that] unlocks a magical surprise with the Wizarding World app.

The release of the Harry Potter Fan Club Pin Seeking collection coincides with ‘Back [t]o Hogwarts’, a day celebrated by fans around the world to mark the moment Harry and his friends stepped onto [p]latform [n]ine and [t]hree-[q]uarters as they set off for a new term at Hogwarts School of Witchcraft and Wizardry. To mark the occasion, a special commemorative Hogwarts Express pin will also be available, priced at $14.99 / £11.95.

Fans can seek out more by visiting the new dedicated pins hub on, the official home for all pin seekers to find out all there is to know about these new collectibles. There, learn about upcoming releases of new set boxes [and] limited[-]edition, celebratory and seasonal pins; plus, discover the interesting stories behind their designs and features… as well as enjoy plenty of pinspiration!

“We couldn’t be more thrilled to launch the first Harry Potter Fan Club product, inspired by everything our fans love about the Wizarding World and more. In collaboration with our partners at [t]he Harry Potter Shop at Platform 9 ¾, we’ve created a range of beautiful keepsake pins flourished with intricate and clever details. From the most avid collector to those new to pins, there is certain to be a favorite for everyone! And with more to seek out and lots of surprises on the way, this is only just the beginning.” Tom Greene, Chief Operating Officer at Wizarding World Digital.

The new Hogwarts House sets will be available to purchase at Wizarding World’s online shop and in-store at [t]he Harry Potter Shop at Platform 9 ¾, London King[']s Cross, priced at $54.99 / £50.00, whilst three individual pins from the sets are sold separately at $9.99/£8.95 each.

Harry Potter Fan Club Gold members will receive 6 days['] priority early access to buy the new collectibles, starting on 24 August, and can save 20% off the purchase price, whilst registered fans of the free Fan Club can look forward to 48-hour early access from the 30 August, ahead of general release on 1 September.

Shop and discover the full collection at

See what other pin seekers are up to by joining the online community and sharing with us how you like to style your Harry Potter Fan Club collectible pins using #HarryPotterPinSeeking @WizardingWorld.


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Gretchen Roesch

I once knew every word to the "Harry Potter and the Chamber of Secrets" movie. Now I use my Ravenclaw brain power to manage the MuggleNet News Team, write articles, and podcast about "Harry Potter". Outside of the site, I'm a long-distance runner, social worker, and baker. I hope to one day pay off my student loans.