Harry Potter New York Flagship Store to Include Butterbeer Bar
New York just got a whole lot tastier thanks to one buttery beverage. Everyone knows that butterbeer is one of the most popular drinks in the entire Harry Potter series. Now, fans won’t have to travel to theme parks just to get a taste of the magical drink.
A butterbeer bar now resides in New York’s Flatiron District. At 935 Broadway, just a block and a half away from Madison Square Park, guests can enjoy the coveted butterbeer on tap, from a bottle, or as a flavor of ice cream.
Snacks and goodies are available too. After all, what’s butterbeer without a cookie or two? The butterbeer bar offers Sorting Hat cookies, Mrs. Weasley’s knitted sweater cookies, Hedwig cupcakes, and Trevor the frog cupcakes. There are even wand-shaped chocolates.
— Wizarding World (@wizardingworld) May 12, 2021
As amazing as the snacks sound, the atmosphere is something to behold. The interior was inspired by the look and feel of the Magical Congress of the United States of America from Fantastic Beasts and Where to Find Them. Guests are greeted with a wall of bottles that looks like it’s about to crash over the entire bar as it sweeps up the wall and to the ceiling. Lights illuminate from inside the bottles to give them quite a unique look.
Every detail has been thought out, even down to the bottle labels, which were designed by MinaLima.
Along with a full butterbeer bar, the location will be home to the largest available collection of Harry Potter and Fantastic Beasts merchandise in a single flagship store, which will be known as Harry Potter New York. With everything the young witch or wizard could ever need under one roof, it makes us want to jump on our brooms and fly to New York as soon as possible. MinaLima will also have a section within Harry Potter New York. The store will be a massive 21,000 square feet and three stories tall. New York wizarding fans are in for one heck of a treat come June 3, when the store is scheduled to open.
Evanna Lynch (Luna Lovegood) had the opportunity to take a sneak peek at the bar and told us what she had to say about it. She compared what she sees in New York to Warner Bros. Studio Tour London – The Making of Harry Potter.
I think the experience in London is more for film buffs, for people who are more passionate about film making [sic]. They kind of want to know how the magic is created. Here is more immersive in that you are walking into a store in the Harry Potter-verse, and this feels like Honeydukes or something where you come up the street and have a butterbeer. You’re stepping out of the [M]uggle world and into the wizarding world.
More information about Harry Potter New York can be found online. Be sure to have a glass of butterbeer for us!