Harry Potter New York Flagship Store to Include Butterbeer Bar

New York just got a whole lot tastier thanks to one buttery beverage. Everyone knows that butterbeer is one of the most popular drinks in the entire Harry Potter series. Now, fans won’t have to travel to theme parks just to get a taste of the magical drink.

A butterbeer bar now resides in New York’s Flatiron District. At 935 Broadway, just a block and a half away from Madison Square Park, guests can enjoy the coveted butterbeer on tap, from a bottle, or as a flavor of ice cream.

Snacks and goodies are available too. After all, what’s butterbeer without a cookie or two? The butterbeer bar offers Sorting Hat cookies, Mrs. Weasley’s knitted sweater cookies, Hedwig cupcakes, and Trevor the frog cupcakes. There are even wand-shaped chocolates.



As amazing as the snacks sound, the atmosphere is something to behold. The interior was inspired by the look and feel of the Magical Congress of the United States of America from Fantastic Beasts and Where to Find Them. Guests are greeted with a wall of bottles that looks like it’s about to crash over the entire bar as it sweeps up the wall and to the ceiling. Lights illuminate from inside the bottles to give them quite a unique look.


Butterbeer bottles are attached to the ceiling with lights coming from the insides.


Every detail has been thought out, even down to the bottle labels, which were designed by MinaLima.

Along with a full butterbeer bar, the location will be home to the largest available collection of Harry Potter and Fantastic Beasts merchandise in a single flagship store, which will be known as Harry Potter New York. With everything the young witch or wizard could ever need under one roof, it makes us want to jump on our brooms and fly to New York as soon as possible. MinaLima will also have a section within Harry Potter New York. The store will be a massive 21,000 square feet and three stories tall. New York wizarding fans are in for one heck of a treat come June 3, when the store is scheduled to open.

Evanna Lynch (Luna Lovegood) had the opportunity to take a sneak peek at the bar and told us what she had to say about it. She compared what she sees in New York to Warner Bros. Studio Tour London – The Making of Harry Potter.

I think the experience in London is more for film buffs, for people who are more passionate about film making [sic]. They kind of want to know how the magic is created. Here is more immersive in that you are walking into a store in the Harry Potter-verse, and this feels like Honeydukes or something where you come up the street and have a butterbeer. You’re stepping out of the [M]uggle world and into the wizarding world.

More information about Harry Potter New York can be found online. Be sure to have a glass of butterbeer for us!

Press Release

Harry Potter New York To Bring Butterbeer To New York City For The First Time

For the first time, [b]utterbeer will be available in the heart of New York City at the only official Harry Potter flagship store. From June 3, Harry Potter fans will be able to enjoy the famous wizarding world drink in the store's magnificent [b]utterbeer [b]ar.

NEW YORK, May 12, 2021 /PRNewswire/ -- Appearing throughout the stories and loved by Hogwarts students and teachers alike, [butterbeer is a much-requested fan-favorite soft drink. From June 3, fans visiting Harry Potter New York can choose from draft [b]utterbeer, [b]utterbeer ice cream [or] bottled [b]utterbeer to enjoy in New York's only [b]utterbeer [b]ar.

Once inside the [b]utterbeer [b]ar, fans will be greeted by a giant cascade of glowing [b]utterbeer bottles, each completed with a collectible MinaLima label. Nearly 1,000 bottles will rise from the floor and 'float' over the bar as [b]utterbeer moves magically across the ceiling through copper pipes. Witches, wizards, Muggles and No-[M]aj's [sic] alike are invited to enjoy a frothy cup of [b]utterbeer served in [a] souvenir tankard, a refreshing [b]utterbeer ice cream or freshly poured bottled [b]utterbeer as well as [a] range of wizarding world[-]inspired treats.

Made and brewed in the U.K, bottled [b]utterbeer has a style [that] is entirely unique and comes in beautifully crafted souvenir glass bottles, each one featuring an exclusive collectible label designed by MinaLima, the design duo behind the graphic props of the Harry Potter and Fantastic Beasts films.

From June 3, fans will also discover a brand-new bottled [b]utterbeer label, exclusive to Harry Potter New York and only available in-store. Designed by MinaLima, the label is inspired by the Magical Congress of the United States of America introduced to fans in Fantastic Beasts and Where to Find Them. Designed in rich reds, whites and blues reminiscent of the US flag, the collectible label features the MACUSA and [b]utterbeer insignias.

Best served chilled and poured straight from the bottle, the delicious soft drink features a new take on the butterscotch flavour fans know and love. The unique blend of top-secret ingredients makes bottled [b]utterbeer a must[-]try for any aspiring witch or wizard.

Whether enjoying a draft [b]utterbeer in-store or bottled [b]utterbeer at home, fans are invited to join us at @HarryPotterNY and share their #ButterbeerCheers.


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