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Pottermore explains process by which Moments are produced

Today, the Insider released a very interesting blurb describing the process by which Moments, the main illustrations and page designs that make up the chapters on Pottermore, come to be. The article provides a sequence of rough sketches for a relatively new moment from Harry Potter and the Prisoner of Azkaban, revealing the Magical Menagerie, and explains how they logically lead to the final product, which you can see atop this news post.

Confessions of a Closet “Harry Potter” Fan

Our hero’s gal pal Hermione was like looking in a mirror. Bookish, clever, and bossy, she was everything I saw myself as and everything I hoped to be. And never to be one to forget the other half of my personality, Luna Lovegood represented the eccentric quirky side that I would become much too familiar with in myself over the years.